China based premium car brand Qoros is associating its brand with one of the most popular sports in China in the hope of raising brand awareness throughout the country.
Qoros sponsored the “Qoros 2015 World Table Tennis Championships”.
Go deeper with GlobalData
“Table tennis is like the auto industry. Sometimes you are behind, but you will strive to catch up and stay on top,” said Qoros CEO Phil Murtaugh.
The China Daily reported that Murtaugh played with Japanese player Ai Fukuhara in front of the press and officials from the International Table Tennis Federation in Suzhou, Jiangsu province, on the last day of the Qoros 2015 World Table Tennis Championships.
The China Daily said that sponsoring the championships, including providing vehicles for participants, will expose the brand to millions of TV viewers and fans, as “table tennis is the most popular sport in China”.
Qoros has sponsored table tennis since December 2013. In addition to supporting professional games, the company has launched a series of table tennis events open to amateurs in hundreds of Chinese cities since late 2014.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
