A joint venture between Dongfeng and Nissan faces a tough challenge to hit a 2009 sales goal that is nearly three times the China market’s overall projected growth rate, a Nissan executive has said.
Toshiaki Otani, a vice president of the joint venture, told reporters he personally targeted passenger vehicle growth of 14.5% in 2009, which he said would be “very challenging” to achieve, Reuters reported.
“We have to add 40,000 to 50,000 compared to this year in terms of sales volume,” Otani reportedly said.
Dongfeng Motor is expecting sales of 345,000 passenger vehicles this year, a 27.4% increase over 2007, he added.
China’s vehicle market would grow a maximum 5% next year, after slowing to 7-8% this year, said Otani.
Dongfeng also has joint ventures with PSA Peugeot-Citroen and Honda Motor .
See also: CHINA: Nissan partner makes ambitious plans