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July 3, 2015

CHINA: Dealers thank BMW for support

BMW's Chinese dealers have thanked the company for its support in the face of slowing market demand at a meeting in Beijing.

By David Leggett

BMW’s Chinese dealers have thanked the company for its support in the face of slowing market demand at a meeting in Beijing.

At a BMW national dealer investors’ conference in Beijing investors acknowledged the “effective measures” BMW had taken to cope with market fluctuations in the first half of this year.

The China Daily reported remarks from Yang Aihua, Chairman of Baoxin Group. “Even though the market remains challenging, BMW has shown the ability to respond to the market very fast and implemented down-to-earth operational tactics, as well as its ability to reposition the product portfolio efficiently, we are confident to face the challenge together with BMW with the active attitude in the second half of the year,” he said.

BMW has taken a number of measures to support its dealers in China including adjusting supply to prevent over-supply and measures to help dealer liquidity. The dealers expressed optimism over prospects for the second half of the year, boosted by recently introduced BMW models.

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