Chery Auto is planning several automotive brands including a low-end brand called ‘Karry’ for low-cost utility vehicles that can also be used for light commercial vehicle applications.
It says there will also be a high-end brand for its joint venture project with Quantum.
Chery General Manager Yin Tongyue confirmed the news after attending the ceremony of signing a cooperative agreement with Thai Chery Yarnyon.
He also said that four new car models would be unveiled to customers in 2009.
They would use new brands and distribution channels.
Yin Tongyue also said that the new high-end brand involving Quantum is likely to be launched at next year’s Auto Shanghai in April.
The joint venture project is expected to produce 150,000 vehicles per year upon completion in 2009, with exports to the US planned.