Pandora has announced that Toyota will provide the personalised internet radio service in its ‘Entune’ multimedia system.

The internet radio service will interface with the Toyota Entune technology, which is compatible with the majority of phones with a data plan, both smart and feature. The first Toyota vehicles featuring Pandora will be announced later this year.

Pandora has over 75m registered users who listen to the free radio service via internet connected consumer electronics devices.

Pandora already has partnerships with other automakes as well as aftermarket radio developers, such as Alpine and Pioneer.