Mitsubishi Motor Sales of Canada has announced it will start operations in September, six months ahead of the scheduled date.
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Greg O’Neill, executive vice president and general manager of Mitsubishi Motor Sales of America Inc. made the announcement at at the Canadian International Auto Show in Toronto.
He said: “We expect a very quick ramp-up because we are launching with all nine of our products. We are going to offer Canadians a new spirited choice of vehicles.”
The vehicles are expected to be available through a growing dealership network next September rather than February 2003, as originally planned.
More than 30 Canadian dealers have already been selected from a target of 51 dealers to be established in Canada in the first year of operations.
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By GlobalDataBy 2007, the network in Canada is expected to grow to 150 dealers. The provinces covered by the first 30 include: Ontario, Quebec, British Columbia, Alberta, Manitoba, Newfoundland and Saskatchewan.
Randy Sears who was recently promoted from vice-president to president of Mitsubishi Motor Sales of Canada, said the company anticipates a first-year sales volume of at least 20,000 vehicles in 2003, rising to at least 37,000 in 2007.
