Premium electric car company Byton has opened its Shanghai Design Studio which it says will focus on the Chinese market, as well as work closely with the existing Design Studio in Munich on advanced and intelligent design for the global market.
At the opening ceremony, core members of the Byton global design team made their debut in China.
Dr. Daniel Kirchert, CEO of Byton said: "Design is the primary motivational force for Byton, with three high competencies – a high starting point thanks to our top-level designers, high efficiency ensured by our lean structure and advanced tooling, and high quality delivered by our rich experience and pragmatic way of working. These three competencies, alongside intelligent manufacturing and intensive R&D towards smart connectivity, have made Byton a leader in smart mobility. With the opening of the Shanghai Design Studio, we have further strengthened our comprehensive capabilities to explore new possibilities for smart mobility and realize our revolutionary concept for production cars."
Benoît Jacob, Senior Vice President of Design at Byton said: "Based on our 'China Roots, Global Reach' strategy, Byton's Shanghai Design Studio and the Design Studio in Munich will work closely together to further enhance our global design power. China has the youngest consumers in the premium segment and high-speed digital technology development. Based on these characteristics, the Byton Shanghai Design Studio will draw on China's design inspiration and innovative technologies in order to help us create leading smart mobility products for global consumers. The studio is our innovation hub where creative minds from different departments like design or UI/UX work on mobility solutions for the future in a collaborative way."
Byton says it has a well-developed global design team in both Germany and China, with top designers and specialists from 17 countries working together.
In Munich experts in Digital Design, Vizualisation, Experience Models and Showcar Building & Handling work closly with the Interior, Exterior and Color & Trim teams. The Shanghai Design Studio will be led by Byton's Director of China Design, Rick Chen. The Shanghai design team supports advanced design, China local market research, production quality control and communication with local suppliers. In addition, Byton will also open a Design Studio in Nanjing for internal presentations and quality auditing of mass production.