Toyota was again named the world’s most valuable automotive brand in the recently published Best Global Brands 2012 by Interbrand. This year’s report saw the brand valuation rise 9% top an overall top 10 place across all industries.
According to Interbrand, Toyota’s success is due largely to the continued customer loyalty, an impressive line-up of environmentally friendly products such as the Prius, and a strengthening appeal with younger customers.
In June this year, Toyota also emerged on top for the second year running as the Best Global Green Brand. Interbrand highlighted Toyota’s continued determination to maintain environmental sustainability as a top management priority as a key part to the company’s success story.
Interbrand looks at the on-going investment and management of the brand as a business asset when compiling the Best Global Brands report. The methodology of the report takes into account a multitude of ways in which a brand connects and adds value to the organisation.