Aston Martin has revealed plans for a new Lagonda SUV, which will be the first Lagonda sub-brand product to market. It is scheduled to be unveiled in 2021 and Aston Martin claims it will be the ‘first emission-free luxury Battery Electric SUV to market’.
Aston Martin says the new car will feature ‘an evolution of the incredibly bold design language first seen with the show-stopping ‘Vision Concept’ shown in Geneva. In particular, the SUV will be built around ‘near-future technologies, such as its advanced Battery Electric drivetrain.
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“In reviving one of the most iconic names in motoring we have created a unique opportunity,” said Aston Martin CEO Andy Palmer. “One that allows us to cast aside an inherited 20th century approach and instead design cars around 21st century demands and desires. The Lagonda SUV is the first of its kind: a spacious, high-performance 4×4 that successfully reconciles a love of technology, luxury and style.”
“The Lagonda SUV will retain the boldness of the Vision Concept,” said Aston Martin EVP and Chief Creative Officer, Marek Reichman. “Lagonda is a luxury brand, but it is also one rooted in technology. It will be like no other SUV to drive, so its looks have to reflect that new reality and to serve as pathfinder to a future in which the most desirable and prestigious automobiles still have a place.”
See also: GENEVA SHOW – Aston Martin presents future for ZEV Lagonda
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