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May 20, 2020

All German Volkswagen dealers agree new ID sales model

All Volkswagen dealers in Germany have signed the agreement for the new sales model for vehicles from the all electric ID family.

By Olly Wehring

All Volkswagen dealers in Germany have signed the agreement for the new sales model for vehicles from the all electric ID family.

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The sales launch of the ID.31 marks the start of the agency model for private customers and small commercial enterprises that has already proven its worth for major customers over many years.

The benefit VW claims for customers: They can switch seamlessly between online and offline channels and order direct from Volkswagen, while their preferred dealer remains their local contact. The dealer assumes the role of agent under the new model and receives a commission from VW for this service.

The agency model lays the contractual foundation for integrating online business and showroom based business. From sales launch, customers can order vehicles from the ID. family direct from Volkswagen. At the same time, they select their preferred dealer for personalised customer care and local services.

Under the new model, dealers assume the role of agent for selling cars to private customers and small commercial enterprises.

They look after acquisition, sales consultation, organising test drives, transaction processing and vehicle handover in coordination with Volkswagen.

The preferred dealer chosen by the customer at the beginning of the sales process receives the same commission and bonus as in showroom business, even if the vehicle is purchased online direct from VW. VW decides on the vehicle price, thus dispensing with complicated price negotiations. Dealers can therefore count on calculable compensation regardless of whether the customer buys their vehicle online or in the showroom.

Holger Santel, head of sales and marketing Germany, said: "All our partners are now 100% on board. Broad approval from our retail partners for the agency model is a strong signal for the future. From the customer's perspective, Volkswagen and retail become one unit with the agency model. And this seamless, coordinated shopping experience at all touchpoints is exactly what our customers want."

Volkswagen also takes responsibility for vehicle financing and bears the returns and residual value risk.

Santel said: "The dealer no longer has to finance vehicles in advance. We also bear inventory cost and the costs associated with showroom vehicles. We are offering dealers an extremely attractive leasing concept for demonstration vehicles."

Dirk Weddigen von Knapp, chairman of the VW and Audi partner association, said: "The agency model brings significant financial relief for dealers, and that is particularly important at the present time. Our partners can therefore focus on what makes retail so indispensable: personal, competent customer care. I am delighted that all partners have signed the jointly drafted agreement. That is confirmation of the great trust in the agency model and our association."

The agency model also responds to growing customer demand to switch seamlessly between online and offline channels during the entire buying process. Subject to the customer's consent, available data on the customer and their vehicle is used to communicate with them individually and consistently across all touchpoints.

Thunder, the new IT system, is being developed and will debut at dealers with the launch of the ID. family. The configuration process is being simplified, too: It will take only 10 clicks to configure the entire vehicle.

Free Report
img

2022: So far In Venture Capital

Global investment in 2022 has been majorly dominated by North America, Europe, and Asia Pacific, whereas the Middle East, and South and Central America have recorded low investments comparatively. In light of this, Europe and North America have been identified as the major destinations for Private Equity and Venture Capital (PE/VC) investments.   GlobalData’s whitepaper analyzes which sectors PE/VC firms have been investing in, looking at Technology, Media, and Telecom, with these sectors recording $356 billion and a deal volume of over 10,000 deals in 2022. Healthcare, Financial Services, Business & Consumer Services, and Construction sectors have also seen high investment activity by PE/VC firms, recording a deal value of over $70 billion each.   But what can this mean for you?   Understand how the Deals Database on GlobalData Explorer can be leveraged to:  
  • Track the Aggregate Investment Volumes in PE/VC-Stage firms across geographies and sectors, in addition to viewing the specific deals that drove these volumes
  • Identify the top investors already active in any sector-Geography combinations
  • Assess the Performance of Financial and Legal Advisors, supporting the Dealmaking in any segment of choice (Customizable League tables)
  • Understand what is driving the PE/VC fundraising (Deal Rationale)
  Consult our full report here and optimize your business strategy.
by GlobalData
Enter your details here to receive your free Report.

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