Britta Seeger, Daimler board member responsible for Mercedes-Benz car sales, has told an industry conference that she expects 25% of Mercedes used and new cars to take place online by 2022.

Speaking at the Automotive News World Congress, in Detroit, Seeger also said that the Mercedes dealer network is a key asset for the brand and that Mercedes will work closely with them on its sales and marketing strategy.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

"Our physical dealer network is up and running and in place," she said. "We want to build on that strength in the future. And we are developing, with our dealers, new platforms, new formats."

Seeger said that besides the physical element and innovations such as pop-ups, Mercedes plans to do more digitally. "We want to offer more, digitally in the future, and we want to offer it in a seamless way," she said.

Seeger said that the journey to 25% sales – new and used cars – being online by 2022 is a "huge effort that we – with our dealers – have to undertake."  

See Also:

She also said that the 'Mercedes me' app offers a big opportunity – the digital entrance – for more  interaction between customer and the connected car.  "More services will be offered in the future, such as 'collision alert assist', which will help you directly with customer assistance centres.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

"Many things are to come and we consider this a huge opportunity," she said.

Seeger also told delegates that MBUX – Mercedes' new interactive telematics platform shoown at CES – will be launched next month with the new A-Class, rather than on a high-end or flagship model as part of a strategy to take the feature to younger consumers who will demand it.    

"We decided to get the new digital customers with the A-class," she said.   

See also: CES – Mercedes shows MBUX telematics platform