Nissan has announced that it is to include advanced safety systems on the new Note and is claiming that it is first-in-segment.
Described as the Nissan Safety Shield, the company claims that it is the first to include such systems – blind spot warning, lane departure warning and moving object detection as well as Nissan’s ‘around view monitor’ – on a small car.
Go deeper with GlobalData
Radar-based safety technologies such as advance collision warning and blind-spot detection are becoming commonplace as optional equipment on new C-segment vehicles.
This announcement from Nissan chimes with our interviews with TRW and Ficosa earlier this week. While we have seen multi-function cameras on the high-end and medium segment cars for some time, such technology is indeed permeating down to the low-end in Europe.
An executive from TRW told us: “Multi-function cameras have already penetrated down to mass market C-segment vehicles in Europe, and are expected to migrate further downwards in the next five years, potentially driven by EuroNCAP and future regulations. Obviously the A and B segments are the most price-sensitive, but at the same time smaller and lighter vehicles that are more vulnerable in a crash can also benefit the most from crash avoidance technologies, and OEMs could potentially use this as a safety differentiator in this segment.”
We also talked with Ficosa earlier this week around this area. Just looking back, say 3-4 years ago at what was predicted in terms of the application of camera-based technologies, those predictions have come true in terms of the pace of technology permeating down the car segments. An executive from Ficosa told us: “In the meantime, we are seeing low- and mid-class cars are equipped with ADAS and especially with camera systems, e.g. the VW Golf is offered with a choice of 12 ADAS systems. The legislation is also pushing in the same direction, e.g. EU-NCAP.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
