Are we on the cusp of something
great? Or are we on the cusp of something awful? What about the great? Fuel cells,
bi-fuelling, selectable CVT & Torotrak transmissions, drive-by-wire, telemetry
and many more great new technologies. But what would be so awful? Driving a Premier
Volvo and a ‘blue oval’ Ford – both with the same engines? Enjoying the delights
of a Formula 1 inspired Honda passing a General Motors car with the same engine?
Governments actively seeking to keep taxes on fuel as high as possible and controlling
the penetration of cleaner alternatives?

Is it a good thing that
future small Opel cars will be fitted with Fiat diesel engines, or that future
Fiats (or heaven forbid Alfa Romeos) will be fitted with GM gasoline engines?
Undeniably it makes good sense for the manufacturer, slashing costs and spreading
investments.

What are the main themes leading us forward?

Modularisation

Platform and component sharing
are certainly well-documented – but what of engine sharing? Are we heading so
far down the sharing road that the heart and soul of a car is also faced with
becoming another mere commodity to be shared by everyone? Pity the brand manager
who has to work around that one.

In the 18 months to the
end of 2001, in Europe alone, 22 engine families will disappear from the showroom
line-up; from the venerable A-Series Mini engine, on the go since the sixties,
to BMW’s M42+ series of in-line four cylinder engines. Conversely from 2001
through to 2005, only 14 new engine families will be launched throughout Europe.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Technology and modern manufacturing
techniques already allow manufacturers like Ford to stretch a small V6 family
to be utilised in the Mondeo, through Jaguar right up to a V12 configuration
in an Aston Martin and soon Land Rover. Where only a few years ago there was
one engine plant in Europe producing over a million engines per year, by 2005
a total of seven plants will be producing that many. Engine families of the
future, already on the drawing board, will range from the smallest I3 and I4
configurations through to V6 and V8 engines, even W16! Commonality will spread
throughout the engine ranges, from the architecture of similar bore diameter
and bore centres for production line commonality to the ancillaries which will
be housed in front-engine modules not hung off the block in various configurations.

As engine plants fall in
or out of the OEM’s future plans then we will see the kind of rationalisation
that continues apace in the vehicle plants. Engine production for Volkswagen
Group’s Audi has largely been transferred from Germany to a new plant, Gyor
in Hungary; Skoda will contribute further to the drift east with its new engine
plant. Ford’s Dagenham diesel engine plant will lower production as Ford install
more and more PSA diesel engines. Longbridge faces uncertainty as a new BMW
engine plant nears completion just around the corner. Fiat’s Mirafiori and Arese
plants continue to drop production as Pratola Sera continues to increase output
and Fiat opens a new plant in Poland.

Only four years ago demand
for engines in both Western and Central Europe was 91% satisfied by engine plants
within Western Europe. By 2005 that demand will have dropped to below 80% as
plants such as Bielsko Biala, Polkowice, Mlada Boleslav, Gyor and Szentgotthard
continue to increase their output at the expense of their Western relatives.

Technologies: Direct
Injection

We’ve seen the forecasts
and we have heard the speeches but where are the results? All manufacturers
are running gasoline direct injection engines – but only a handful have been
released onto the market place and only in low volumes. If launches in Europe
go as planned to the end of the year, then Europe will be pushing only 1.5%
penetration of DI gasoline engine production, and launches don’t seem to be
going as planned lately.

The refineries have only recently announced their plans to lower the sulphur
content in gasoline and already findings are suggesting that legislation is
not and will not lower the sulphur content fast enough. The oldest vehicles
on European roads with DI gasoline systems are now approaching 40-50,000 miles
of day-to-day usage and things are not looking good. Some of the engines are
literally starting to suffocate themselves with internal particle build up and
hence are requiring major servicing. All OEM’s are looking at the situation
with concern. Comments from some of the leading European auto-makers about 70%
plus fleet penetration within a handful of years seem hugely optimistic in light
of this.

We have the technology,
we have the infrastructure, but we do not have the ‘right’ fuel.

Technologies: Alternative
fuels

Fears over the cost of fuel
have been growing for the last 12 months, in both Europe and North America.
Recent demonstrations in the UK threatened to bring the country to a standstill

and widespread unrest continues across mainland Europe. In North America the
cost to the consumer of a gallon of petrol rises through the $1.5/gallon barrier
and in Great Britain through $6/gallon.

With the consumer loath
to turn away from gasoline, and diesel in Europe, a ‘soft’ approach is required
by the OEM’s to propose anything different. Electric vehicles have come and
gone with little success in the consumer’s eyes. Fuel-cell vehicles are presented
as the next ‘major’ alternative for wholesale dumping of the Otto engine, but
this is a few years away from commercial realisation.

What the consumer needs
is an alternative that provides immediate advantages over costly gasoline yet
maintains the familiarity of the Otto engine. It is available. Compressed Natural
Gas and Liquefied Petroleum Gas currently sell for half the cost of gasoline
(in the UK around $3) with only minimum (if any) drop-off in engine performance
against the gasoline RON rating. CNG/LPG have been around for some years as
alternatives for ‘bi-fuelling’ the Otto engine. They have however been confined
to after-market conversions for specialist fleets and only recently have started
to enter the realms of the Original Equipment Market. (Over 1 million conversions
have been made in Italy alone on the after-market.)

In 1999, less than 10,000 factory vehicles were equipped with bi-fuel engines.
Presently, only a handful of models in Europe are available with bi-fuelling
– mostly restricted to estate cars, which are the easiest in which to house
the additional fuel tank without severely restricting luggage capacity. Typically,
production has been less than 1% of overall model output at best but in 1999
something has contributed to change all that. The Fiat Multipla was produced
with a 7% penetration of bi-fuel engines with nearly 3,000 units fitted. As
we move through 2000, the penetration of the Multipla bi-fuel has risen to a
staggering 21%.

We are slowly seeing the
move into more mainstream vehicles and indeed into the Light Commercial Vehicle
market. Major growth will come from the LCV fleets – vans are easier to bring
to market and the fleet buyer is more interested in overall operating costs.
In contrast, the private buyer has historically needed to be swayed into a new
train of thought or technology but may now be ready to accept a bi-fuel car
offering a 66% reduction in fuel costs.

The OEM’s are realising
that the consumer is awakening to alternative ideas and the fact that motoring
may not need to be as expensive as it is currently. Interest is growing in offering
these alternatives as original equipment, albeit in relatively low numbers.

Some governments have actively
re-balanced the fuel duty in favour of these alternatives, helping to kick-start
the market. Other governments with more experience of bi-fuelling have actively
encouraged the increase in fuel duty on alternative fuels to ensure their revenue
does not take a catastrophic nosedive.

So who exactly is in control
of the future of bi-fuelling? The manufacturer? The consumer? Or the government?

The way forward with technology
is exciting and never-ending. But these technologies may be used to mask the
underlying modular trend within the supply of the engine: Take a basic engine
and try as many different technologies to distance it from its origins. Direct
Injection, turbo-charging, supercharging and differing head configurations.

Is it so different an approach
than the ubiquitous PQ34 platform? Dial in driveability for the Volkswagens,
torque and turbo-charging for Audi, high-pressure turbocharging for Seat, and
simplicity for the Skoda.

Put a Jaguar diesel engine
in a Citroen! As consumers should we not be bothered by the future of cross-fertilisation
of engines? Take MG Rover, they do not even own an engine plant. Then there
will be Mitsubishi engines in Mercedes Benz – albeit small ones. Does an Audi
TT driver care that the Skoda Octavia has his engine?

Lear, Magna, Delphi, Visteon
all huge global Tier 0.5 suppliers. Which component manufacturer will be the
first to supply an engine? Probably not one of those listed but the day may
not be as far off as you think. It is already apparent that cross fertilisation
of engines has an appeal to the OEM. It will not take much to develop along
the lines already witnessed in other areas of component supply, namely whole
modular outsourcing to component manufacturers capable of research and design
through to manufacturing.

If an OEM is happy to have
a whole interior delivered and fitted as one, then why not the engines brought
in too? Indeed the component supplier will be providing similar engines to different
OEM’s. He will be designing, manufacturing and supplying the complete component.
Maybe Lotus will be the Delphi of the future?

Maybe we are on the cusp
of something very big…

To view a related report within our Knowledge Store, please click here.