Tactile Mobility, a software company offering tactile data and virtual sensing technology, has won multiple awards in the 2024 Just Auto Excellence Awards in the Innovation, Product Launches, and Safety categories. 

The Just Auto Excellence Awards recognize the greatest achievements and innovations in the industry. Powered by the business intelligence of GlobalData, the program provides a platform to recognize the people and companies that are driving change in the automotive industry. 

Tactile Mobility won the awards for launching the innovative Cloud-Enhanced Global Grip Map, which has a transformative impact on automotive safety by generating a global map of real-time road conditions and reducing weather-related risks. 

Pioneering innovation: Tactile Mobility’s Grip Map breakthrough 

Cloud-enhanced Grip Map

Tactile Mobility’s Cloud-Enhanced Grip Map represents a significant leap in data analytics for the automotive sector. The innovative solution generates real-time, actionable data on road conditions, which is crucial for enhancing driver safety and vehicle performance. 

The Grip Map utilizes a sophisticated blend of software algorithms and existing vehicle sensor data to estimate tire grip levels and road friction gradients in real-time. By embedding this software into a vehicle’s electrical control unit (ECU), Tactile Mobility has created a system that not only collects valuable data, but also shares it across a global network. This network effect, powered by the Tactile Cloud, allows for the normalization and augmentation of data, ensuring that drivers receive the most accurate and up-to-date information on road conditions. 

The integration of weather data into the Grip Map further refines the system’s predictive capabilities. By correlating weather conditions with road friction data, Tactile Mobility has developed a mathematical model that boasts exceptional accuracy in determining the grip coefficient for each road segment. The model surpasses traditional methods that rely solely on weather data, ignoring the critical aspect of road surface properties. 

Setting new safety standards with Cloud-Enhanced Global Grip Map 

Grip Map launch

Tactile Mobility unveiled the Cloud-Enhanced Global Grip Map at EcoMotion 2023 in Tel Aviv, showcasing the company’s ability to address a pressing need for improved road safety measures, particularly in adverse weather conditions. 

With over 1.2 million weather-related crashes occurring annually in the US alone, the need for a real-time solution to assess road conditions has never been greater. Tactile Mobility’s product launch demonstrated a proactive approach to mitigating these risks by providing drivers with immediate insights into tire grip and anticipated road friction levels. It enables drivers and software-defined vehicles to adjust driving behavior accordingly, potentially reducing the incidence of weather-related accidents. 

The Cloud-Enhanced Grip Map’s scalability is another reason for its recognition. The ability for an unlimited number of vehicles to contribute data simultaneously ensures that the map’s accuracy continues to improve as more vehicles are equipped with the technology. 

Elevating traffic safety: Real-time analytics for smarter driving decisions 

Tactile Mobility’s commitment to safety is evident in the design and functionality of the Grip Map. By providing drivers with real-time information on road conditions and tire grip, the system empowers them to make informed decisions that can prevent accidents.

Cloud-enhanced grip map for weather risks

The solution addresses the limitations of existing safety systems such as Advanced Driver Assistance Systems (ADAS), which primarily rely on visual perception data. By incorporating grip data into the equation, Tactile Mobility’s technology enables a more accurate assessment of road hazards and obstacles, leading to a safer driving experience. 

The system’s benefits extend beyond individual drivers. OEMs, tier-1 suppliers, governments, municipalities, and fleet operators all stand to gain from the insights provided by the Grip Map. Tactile Mobility’s data can be leveraged to understand how vehicles perform on the road in different conditions, in order to design and enhance vehicle safety features. The real-time data can also be sent to local authorities to inform on-road maintenance needs, resulting in faster responses to hazards like black ice and bad road conditions. 

Company Profile 

Tactile Mobility employees

Tactile Mobility stands out by interpreting vehicle-road dynamics and enriching automotive data with a tactile dimension. Tactile Mobility’s ECU-embedded software, driven by advanced machine learning and AI, meticulously analyzes existing sensor data to provide crucial insights into road conditions, tire grip, tire health, and weight estimation. This empowers vehicles to “feel” the road, enabling an accurate driving behavior adaptation. Addressing diverse use cases, Tactile Mobility’s solution empowers automakers, tier 1 providers, and fleet operators to enhance safety, optimize performance, and foster innovation in mobility. Furthermore, it plays a pivotal role in shaping the future of autonomous vehicles and smart transportation systems. 

Contact Details 

Ran Timor, VP of Marketing

E-mail: ran.timor@tactilemobility.com


Website: https://tactilemobility.com/solutions/