The automotive industry continues to be a hotbed of innovation, with activity driven by the need for enhanced driving experience and safety, and the growing importance of technologies such as machine learning (ML), deep learning, and artificial intelligence. In the last three years alone, there have been over 1.2 million patents filed and granted in the automotive industry, according to GlobalData’s report on Cloud in Automotive: Driver drowsiness monitoring control systems. Buy the report here.

However, not all innovations are equal and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilising and reaching maturity.

Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.

290+ innovations will shape the automotive industry

According to GlobalData’s Technology Foresights, which plots the S-curve for the automotive industry using innovation intensity models built on over 619,000 patents, there are 290+ innovation areas that will shape the future of the industry.

Within the emerging innovation stage, EV discharge prediction, manufacturability analysis, and AI-assisted CAD are disruptive technologies that are in the early stages of application and should be tracked closely. Vehicle head up displays (HUDs), gesture-sensing AR/VR interfaces, and instrument cluster dashboard are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are HUD dashboards and remote trip monitoring, which are now well established in the industry.

Innovation S-curve for cloud in the automotive industry

Driver drowsiness monitoring control systems is a key innovation area in cloud

Driver fatigue can be detected by driver’s head movement, facial expressions, eye blinking frequency, eye gaze movement, and yawning frequency. Driver drowsiness detection systems employ eye-tracking sensors, cameras, and other hardware to capture these visual indicators.

GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 60 companies, spanning technology vendors, established automotive companies, and up-and-coming start-ups engaged in the development and application of driver drowsiness monitoring control systems.

Key players in driver drowsiness monitoring control systems – a disruptive innovation in the automotive industry

‘Application diversity’ measures the number of different applications identified for each relevant patent and broadly splits companies into either ‘niche’ or ‘diversified’ innovators.

‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.

Patent volumes related to driver drowsiness monitoring control systems

Company Total patents (2010 - 2021) Premium intelligence on the world's largest companies
Toyota Motor 211 Unlock company profile
Hyundai Motor Group 120 Unlock company profile
Ford Motor 90 Unlock company profile
Honda Motor 87 Unlock company profile
Porsche Automobil Holding 84 Unlock company profile
Kia 80 Unlock company profile
Robert Bosch Stiftung 70 Unlock company profile
Denso 52 Unlock company profile
Mazda Motor 43 Unlock company profile
Bayerische Motoren Werke 40 Unlock company profile
Mercedes-Benz Group 38 Unlock company profile
Zhejiang Geely Holding Group 33 Unlock company profile
General Motors 32 Unlock company profile
Hyundai Mobis 28 Unlock company profile
Continental 28 Unlock company profile
Nissan Motor 22 Unlock company profile
Tata Motors 20 Unlock company profile
Sony Group 18 Unlock company profile
Panasonic 18 Unlock company profile
Mando 17 Unlock company profile
Renault 17 Unlock company profile
Omron 17 Unlock company profile
Valeo 16 Unlock company profile
Faurecia 15 Unlock company profile
LG 13 Unlock company profile
Zeppelin-Stiftung 13 Unlock company profile
Ningbo Joyson Electronic 11 Unlock company profile
Tokai Rika 10 Unlock company profile
Halliburton 10 Unlock company profile
Beijing Electronics Holding 10 Unlock company profile
Samsung Group 9 Unlock company profile
Mitsubishi Electric 9 Unlock company profile
State Farm Mutual Automobile Insurance 9 Unlock company profile
SAFEmine 9 Unlock company profile
TS Tech 9 Unlock company profile
International Business Machines 9 Unlock company profile
Microsoft 9 Unlock company profile
Yazaki 8 Unlock company profile
Union Tool 8 Unlock company profile
Winbond Electronics 8 Unlock company profile
Dongfeng Motor 7 Unlock company profile
Furukawa 7 Unlock company profile
Fraunhofer-Gesellschaft zur Forderung der Angewandten Forschung 7 Unlock company profile
Delta Tooling 7 Unlock company profile
Guangzhou Automobile Industry Group Company 6 Unlock company profile
Kyocera 6 Unlock company profile
Baoding Innovation Great Wall Asset Management Company 6 Unlock company profile
Isuzu Motors 6 Unlock company profile
BYD 6 Unlock company profile

Source: GlobalData Patent Analytics

Toyota is one of the leading patent filers in driver drowsiness monitoring control systems with around 211 patents filed. It recently developed a new drive assist system, which can be customised to adjust the amount of assistance needed based on the driver's level of alertness. Some other key patent filers in the automotive industry include Hyundai, Ford, Porsche, and Kia.

To further understand how cloud is disrupting the automotive industry, access GlobalData’s latest thematic research report on Automotive.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.