The automotive industry continues to be a hotbed of innovation, with activity driven by the need for enhanced driving experience and safety, and the growing importance of technologies such as machine learning (ML), deep learning, and artificial intelligence. In the last three years alone, there have been over 1.2 million patents filed and granted in the automotive industry, according to GlobalData’s report on Cloud in Automotive: Driver drowsiness monitoring control systems.
However, not all innovations are equal and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilising and reaching maturity.
Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.
290+ innovations will shape the automotive industry
According to GlobalData’s Technology Foresights, which plots the S-curve for the automotive industry using innovation intensity models built on over 619,000 patents, there are 290+ innovation areas that will shape the future of the industry.
Within the emerging innovation stage, EV discharge prediction, manufacturability analysis, and AI-assisted CAD are disruptive technologies that are in the early stages of application and should be tracked closely. Vehicle head up displays (HUDs), gesture-sensing AR/VR interfaces, and instrument cluster dashboard are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are HUD dashboards and remote trip monitoring, which are now well established in the industry.
Innovation S-curve for cloud in the automotive industry
Driver drowsiness monitoring control systems is a key innovation area in cloud
Driver fatigue can be detected by driver’s head movement, facial expressions, eye blinking frequency, eye gaze movement, and yawning frequency. Driver drowsiness detection systems employ eye-tracking sensors, cameras, and other hardware to capture these visual indicators.
GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 60 companies, spanning technology vendors, established automotive companies, and up-and-coming start-ups engaged in the development and application of driver drowsiness monitoring control systems.
Key players in driver drowsiness monitoring control systems – a disruptive innovation in the automotive industry
‘Application diversity’ measures the number of different applications identified for each relevant patent and broadly splits companies into either ‘niche’ or ‘diversified’ innovators.
‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.
Patent volumes related to driver drowsiness monitoring control systems
|Company||Total patents (2010 - 2021)||Premium intelligence on the world's largest companies|
|Toyota Motor||211||Unlock company profile|
|Hyundai Motor Group||120||Unlock company profile|
|Ford Motor||90||Unlock company profile|
|Honda Motor||87||Unlock company profile|
|Porsche Automobil Holding||84||Unlock company profile|
|Kia||80||Unlock company profile|
|Robert Bosch Stiftung||70||Unlock company profile|
|Denso||52||Unlock company profile|
|Mazda Motor||43||Unlock company profile|
|Bayerische Motoren Werke||40||Unlock company profile|
|Mercedes-Benz Group||38||Unlock company profile|
|Zhejiang Geely Holding Group||33||Unlock company profile|
|General Motors||32||Unlock company profile|
|Hyundai Mobis||28||Unlock company profile|
|Continental||28||Unlock company profile|
|Nissan Motor||22||Unlock company profile|
|Tata Motors||20||Unlock company profile|
|Sony Group||18||Unlock company profile|
|Panasonic||18||Unlock company profile|
|Mando||17||Unlock company profile|
|Renault||17||Unlock company profile|
|Omron||17||Unlock company profile|
|Valeo||16||Unlock company profile|
|Faurecia||15||Unlock company profile|
|LG||13||Unlock company profile|
|Zeppelin-Stiftung||13||Unlock company profile|
|Ningbo Joyson Electronic||11||Unlock company profile|
|Tokai Rika||10||Unlock company profile|
|Halliburton||10||Unlock company profile|
|Beijing Electronics Holding||10||Unlock company profile|
|Samsung Group||9||Unlock company profile|
|Mitsubishi Electric||9||Unlock company profile|
|State Farm Mutual Automobile Insurance||9||Unlock company profile|
|SAFEmine||9||Unlock company profile|
|TS Tech||9||Unlock company profile|
|International Business Machines||9||Unlock company profile|
|Microsoft||9||Unlock company profile|
|Yazaki||8||Unlock company profile|
|Union Tool||8||Unlock company profile|
|Winbond Electronics||8||Unlock company profile|
|Dongfeng Motor||7||Unlock company profile|
|Furukawa||7||Unlock company profile|
|Fraunhofer-Gesellschaft zur Forderung der Angewandten Forschung||7||Unlock company profile|
|Delta Tooling||7||Unlock company profile|
|Guangzhou Automobile Industry Group Company||6||Unlock company profile|
|AUTOMOTIVE COALITION FOR TRAFFIC SAFETY||6||Unlock company profile|
|Kyocera||6||Unlock company profile|
|Baoding Innovation Great Wall Asset Management Company||6||Unlock company profile|
|Isuzu Motors||6||Unlock company profile|
|BYD||6||Unlock company profile|
Source: GlobalData Patent Analytics
Toyota Motor is one of the leading patent filers in driver drowsiness monitoring control systems with around 211 patents filed. It recently developed a new drive assist system, which can be customised to adjust the amount of assistance needed based on the driver's level of alertness. Some other key patent filers in the automotive industry include Hyundai Motor, Ford Motor, Porsche, and Kia.
To further understand how cloud is disrupting the automotive industry, access GlobalData’s latest thematic research report on Automotive.