EV maker BYD has appointed Hedin Mobility Group as a ‘Dealer+’ to distribute and sell passenger cars in Sweden and Germany.

The Dealer+ status assigns official distribution, sales and aftersales services to Hedin in both countries.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Hedin will open outlets in cities in Sweden and Germany starting with Stockholm in October. The first German store will also open in October. Customer websites for each market will launch later this month and information on models available will be announced in September.

First deliveries are scheduled for Q4 2022.

“Partnerships, such as the agreement with Hedin Mobility Group, are the foundation to providing comprehensive services and localised support for BYD customers as the brand continues to evolve its new energy passenger car business in Europe,” the automaker said in a statement.

See Also:

Hedin will now recruit dealers from various regions in Germany to sell and service the BYD passenger car brand.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

It is one of Europe’s largest privately owned dealership groups, operating over 230 outlets in eight countries, including Germany, with a “significant dealership footprint” across Scandinavia. It sold 125,000 vehicles in 2021.

It will sell BYD vehicles in Sweden through its dealership group Hedin Bil and via the newly developed network in Germany.

Michael Shu, general manager and managing director, BYD Europe, said: “We believe the timing is perfect to meet consumer demand for more eco-friendly solutions. Our partnership with the well-respected Hedin Mobility Group has exciting potential.”

Anders Hedin, owner and CEO of Hedin Mobility Group, added: “This underscores our aspirations to be a leading mobility provider and a contributing force in the electrification of the European car fleet. Growing our distribution business is central to our strategic plans.”