The home market remains easily the largest for Tata HGVs, LCVs and passenger vehicles. Despite being in fourth position year to date and throughout 2024, the brand is only just adrift of Hyundai and Mahindra. Each regularly accounts for around 12-13 per cent of the Indian market with Maruti Suzuki firmly in control with a 40+ per cent tranche.
Small SUVs are big business
Go deeper with GlobalData
The Tata Nexon and Punch (due a facelift later in 2025) are regular top-ten best sellers with the second of those two ending last year as India’s favourite vehicle. Which was quite an achievement.
However, Maruti’s Wagon R is back in the lead as at the end of February, while two other Tatas, the Tiago and Curvv are doing fairly well though the older Altroz, Safari and Tigor less so. But more new models are coming and these might well help propel the brand past its long-time Korean and Indian rivals.
Where Tata has leapt ahead is its brave move into EVs, both the Nexon and Punch being available with electric drive as well as ICE power. Buyers have responded and Maruti in particular is now rushing to catch up.
EVs now made at former Ford India factory
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataThe Nexon EV was also the debut vehicle for another initiative, namely Tata’s purchase of the former Ford Sanand factory. The company also manufactures EVs at its Ranjangaon site, the Curvv EV coming down the same line there as the petrol and diesel variants.
Coming next will be an electric version of the larger Harrier SUV, this having been previewed by a prototype at January’s Auto Expo in New Delhi. The platform is called acti.ev (‘advanced connected tech-intelligent electric vehicle’) and is a modified ALFA architecture.
Avinya to take Tata upmarket
The new Harrier EV will be joined by the Avinya X, another EV which was displayed though as a concept at the same motor show. The latter, a coupe-crossover, is likely to enter production in 2026 and is understood to be the first model for a near-premium sub-brand.
The platform is a derivative of JLR’s EMA (Electrified Modular Architecture) while all Avinya models are to be under the umbrella of TPEM (Tata Passenger Electric Mobility Ltd). After the arrival of the X, a second Avinya should be launched in 2027, that one being more of a typical SUV and around the 4.6-4.7 m long mark. It too will be underpinned by EMA.
IC power well intos the 2030s
Tata also has lots of plans for liquid fuel next generation models, including a new line of the long-running Sierra series. Both electric and ICE drive systems will feature when this SUV launches within the next 12 months. Expect a seven- to eight-year manufacturing cycle, meaning build should endure until 2034-2035.
In 2027 Tata will launch a new Nexon in IC (including CNG but probably no longer diesel) and EV forms. Its life cycle should be around seven years, as opposed to what will be a decade-long existence for the current vehicle. Therefore the next Nexon would be facelifted in 2031 and replaced in 2034 though it could stretch into 2035.
This is the first of a pair of reports centred on the brands of Tata Motors. It will be followed by a look at what’s ahead for JLR.
