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Vousden's Views

Virtual and augmented reality get COVID-19 boost – should the auto industry embrace this technology?

Virtual and augmented reality get COVID-19 boost – should the auto industry embrace this technology?

Virtual and augmented reality get COVID-19boost –should the auto industry embrace this technology?Virtual reality (VR) and its cousin, augmented reality (AR) were previously niche facets of the gaming industry, but have been growing in popularity since COVID-19 lockdown orders were implemented in many countries as consumers seek out new forms of escapism closer to home. Of the USD300m of non-advertising revenue Facebook reported in Q1 2020, a large proportion of that was driven by the company’s Oculus virtual reality gaming offshoot demonstrating the technology’s growing importance.

Skoda shows how COVID-19 forces sales process rethink

Skoda shows how COVID-19 forces sales process rethink

Automakers are facing the realization that, while lockdown restrictions are beginning to lift in many countries, customers are still reluctant to risk their health by going to a dealership and potentially exposing themselves to infection. To mitigate the problem, Skoda launched a competition to uncover the best digital solution to selling cars in a post-COVID world.

Mapping the auto manufacturers building PPE and medical equipment to battle COVID-19

Mapping the auto manufacturers building PPE and medical equipment to battle COVID-19

Auto companies are rising to the challenge of building vital medical and PPE supplies in the fight against COVID-19. The world is facing a severe shortage of medical equipment as it tackles the novel coronavirus. Existing suppliers only turn out a fraction of the supply needed to combat the virus, so the world is turning to existing large-scale manufacturers to make up the deficit. As GlobalData has noted previously, automotive companies – especially component suppliers – are well placed to pivot to producing medical supplies.

ANALYSIS – SsangYong future models

ANALYSIS – SsangYong future models

We investigate SsangYong's future model strategy – under parent Mahindra & Mahindra, it's pushing to become a global competitor with its wide range of SUVs after years of being a niche player.

ANALYSIS – Ram future models

We break down the future model strategy for Ram – FCA's pickup truck brand was spun off from Dodge in 2010 and now offers a range of pickups and could…

ANALYSIS – Alfa Romeo future models

C segment At FCA's 2014 Investors' Briefing, the company announced it would launch two new compact models. The first is likely to be a replacement for the Golf-rivalling Giulietta hatchback.…

Tata’s future model strategy

Tata Motors is now seeing the benefits of having made investments in multiple new models. Its home market has contracted in recent months yet Tata sales have expanded for three…