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  1. Peugeot shoots for racier image

Peugeot shoots for racier image

Peugeot’s RCZ coupe, which goes on sale in June, is the brand’s first ‘hors-s?rie’ model ? a new upscale sub-brand. Based on the 308 compact hatchback, it will be built under contract by Magna Steyr in Austria. Peugeot’s hors-s?rie cars will complement Citroen’s new DS model line and the intention is to take Peugeot into higher margin sales territory.

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