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March 16, 2010

FRANCE: Peugeot plans upscale models

Like sister brand Citroen, Peugeot is to launch upscale models under the name hors-série, according to a published report.

Like sister brand Citroen, Peugeot is to launch upscale models under the name hors-série, according to a published report. The hors-série cars will complement Citroen’s new DS model line. The move is seen as part of a trend by carmakers to generate extra revenue and higher margins by offering high-end niche models utlising volume platforms, Automotive News Europe said. The RCZ coupe, which goes on sale in June, is Peugeot’s first hors-série model. Based on the 308 compact hatchback, it will be built under contract by Magna Steyr in Austria. PSA Peugeot-Citroen’s brand boss Jean-Marc Gales told ANE that Peugeot will use the French words hors-série in all markets where it sells the model line without translation. Hors-série designates cars built out (hors) of mass production (série). He added that Peugeot will launch its second hors-série model next year – a wagon version of the 407/607 replacement which will be unveiled at the Paris motor show in October. Gales said a third model will appear in 2012. Citroen launched sales of its first DS model, the DS3, this month.

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