In a beginner’s mind, there are endless possibilities – in an expert’s mind, there are few.

To create a great design, you have to keep an open mind. You must be fearless and approach the process from a user’s experience, not from the creator’s experience.

Some of the greatest innovations came from a genuine desire to solve the problems of the target users. They came from people who genuinely sought to understand what those people cared about and designed their products with that in mind.

That’s why ignoring design while innovating is ignoring the intended user.

In this episode, the first part of two, Ed Bernardon interviews Harry West, Professor of Practice at Columbia University and Principal at Invisible Design. He is the creator of the curriculum on Human-Centered Design and Design Justice. He’ll share with us the importance of human-centered design when innovating.