Japan’s Toyota Motor Corporation reported a 2.9% year-on-year decline in global sales to 921,847 units in September 2026, including its Lexus and Daihatsu brands, with sales in Japan declining slightly to 179,808 units, while overseas sales fell by 3.5% to 742,039 units, with deliveries continuing to be affected by the ongoing conflict in the Middle East and rising competition in global markets.
In the first nine months of the year, the group’s global sales fell by 3.0% to 8,029,746 units, with sales in Japan rising by 4.9% to 1,594,093 units, while overseas sales fell by 4.7% to 6,435,653 units. The data do not include sales by Japanese truck maker Hino, which was spun off from the group at the end of March 2026.
Global sales of Toyota- and Lexus-branded vehicles combined fell by 3.4% to 7,515,873 units year-to-date, with sales in Japan rising by 5.5% to 1,190,352 units, while overseas sales fell by 5.0% to 6,325,521 units. Sales in North America rose by 1.1% to 2,196,125 units in this period, with sales in the US up slightly to 1,876,614 units, while deliveries in Latin America (excluding Mexico) fell by 3.2% to 359,483 units. In Asia, excluding Japan, sales fell by 9.3% to 2,146,618 units, reflecting mainly a 19% plunge in China to 1,055,544 units. In Europe, volumes were almost 1% higher at 902,630 units.
Toyota and Lexus reported an 11% rise in global sales of electrified vehicles to 4,108,211 units in the first nine months of 2026, accounting for over 55% of total sales. Global sales of battery electric vehicles (BEVs) rose by 127% to 309,766 units, including 23,556 units in Japan, while sales of hybrid electric vehicles (HEVs) rose by 6.3% to 3,503,419 units.
Daihatsu’s global sales increased by 4.4% to 513,873 units year-to-date, with sales in Japan growing by 3.2% to 403,741 units, while overseas sales increased by 9.1% to 110,132 units.


