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Porsche sales plunge in China

Chinese market conditions blamed

Graeme Roberts July 10 2024

Porsche first half 2024 sales fell 7% year on year to 155,945 vehicles but plunged by a third in China.

China sales were off 33% to 29,551 vehicles with the automaker explaining: "The main reasons for this still are the ongoing tense economic situation in the Chinese market and the focus on value oriented sales."

Porsche also said it was currently updating five of its six model series which could "temporarily lead to gaps in the range in individual markets and model series".

Europe (excluding Germany) volume was up 6% to 38,611 vehicles with loyal Germans boosting home market volume 22% to 20,811.

North America declined 6% to 39,558 vehicles though the automaker flagged "customs related delays in the delivery of some vehicle models in the first quarter".

Overseas and emerging markets sales dipped 2% to 27,893.

At 54,587 units, up 16%, the Cayenne was top selling model.

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