Japanese automaker Nissan Motor Company reported a 3.6% year-on-year decline in global sales to 278,157 vehicles in September 2025, including Nissan and Infiniti-branded models, down from 288,511 units in the same month last year, reflecting a sharp decline in domestic sales. Sales in Japan plunged by almost 22% to 38,512 units last month, while overseas sales were slightly higher at 239,645 units – underpinned by continued strong demand in North America.

In the first nine months of 2025, Nissan’s global sales fell by 4.0% to 2,405,779 units from 2,505,780 units in the same period last year, with sales in Japan falling by almost 14% to 318,907 units, while overseas sales declined by 2.3% to 2,086,873 units.

Sales in China have rebounded strongly in the last few months, resulting in an 8.3% decline to 455,741 units year-to-date, while sales in Europe fell by 6% to 259,736 units. Deliveries in North America rose by 3.2% to 997,767 units, with US sales rising by 1.5% to 711,928 units, in Mexico 197,314 units (+7.4%), and in Canada 113,173 units (+40%). Sales in other markets combined fell by 6% to 372,232 units.

In terms of production, global volumes dropped by 6.6% to 2,175,477 units in the nine-month period, with output in Japan falling by 11.5% to 425,186 units. Overseas volumes declined by 6.9% to 1,750,291 units, driven lower by an 11.5% drop in US output to 319,237 units and a 7% decline in Chinese output to 438,778 units, while production in Mexico increased by 2% to 514,813 units. UK production plunged by 21% to 175,905 units.

Exports from Japan declined by 14% to 241,118 units year-to-date, with shipments to North America falling by 28% to 99,764 units and exports to Europe plunging by 32% to 28,583 units, while exports to other markets increased by 13% to 112,771 units.