Japanese automaker Nissan Motor Company reported a 4.8% year-on-year decline in global sales to 258,517 vehicles in October 2025, including Nissan and Infiniti-branded models, down from 271,549 units in the same month last year, reflecting mainly a sharp decline in domestic sales. Sales in Japan plunged by over 22% to 27,703 units last month, while overseas sales were down by 2.2% to 230,814 units – with sales in North America weakening significantly.

In the first ten months of 2025, Nissan’s global sales fell by 4.1% to 2,664,291 units from 2,777,409 units in the same period last year, with sales in Japan falling by almost 15% to 346,610 units, while overseas sales declined by 2.3% to 2,317,681 units.

Sales in China have rebounded strongly in the last few months, resulting in a 5.9% decline to 524,993 units year-to-date, while sales in Europe fell by 5.2% to 283,375 units. Deliveries in North America rose by 2% to 1,094,623 units, with US sales slightly lower at 778,120 units, while in Mexico sales rose by 7.5% to 220,146 units and in Canada volumes were up by 6.3% to 95,117 units. Sales in other markets combined fell by 6% to 414,690 units.

In terms of production, global volumes dropped by 7.1% to 2,451,800 units in the ten-month period, with output in Japan falling by 12.5% to 477,239 units. Overseas volumes declined by 5.7% to 1,974,561 units, driven lower by a 10.7% drop in US output to 411,089 units and a 5.4% decline in Chinese output to 504,191 units, while production in Mexico declined slightly to 572,928 units. Production in the UK fell by almost 9% to 228,174 units.

Exports from Japan declined by 16% to 270,295 units year-to-date, with shipments to North America dropping by over 30% to 111,878 units and exports to Europe plunging by 35% to 31,164 units, while exports to other markets increased by 12.5% to 127,253 units.