Potential buyers in the UK can now book test drives through Amazon thanks to a collaboration between Prime Now, the online retailer's ultra-fast delivery service and Volvo Car UK.

The Prime Now test drive initiative – which runs only for a limited time – allows customers to book a time that works for them, with the car delivered to their home or workplace by a trained expert.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The offer also applies only to the V40 hatchback and is available only to customers in four UK cities – London, Birmingham, Manchester and Edinburgh – on some weekends in June and July.

Jon Wakefield, managing director, Volvo Car UK, said: "Our Prime Now test drive offer allows potential customers to try our V40 on their terms and in familiar surroundings.

"We're proud to team up with Amazon to deliver this unique initiative, the first of its kind in the UK."

See Also:

The whole sign-up process takes just a few minutes. Using their mobile device or desktop, Amazon customers simply enter their postcode on a dedicated webpage and choose an available time slot. A fully trained operative will then bring the car straight to their door. Accompanied by the expert, who can explain all of the car's functions, the customer can then try the V40 on familiar roads.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Should the customer be interested in a purchase following the test drive, they will be directed to their local Volvo retailer.

The innovative initiative comes just months after the automaker introduced Care by Volvo, a pioneering new hassle-free subscription service which combines the full ownership package of a car into one convenient monthly payment, with no up front cost.

Prime Now test drive slots last for 45 minutes and will be available for a limited time on a first come first served basis.