Volkswagen is revealing the new Polo in Berlin this Friday (June 16, 2017) and has issued a teaser image.

VW says the latest edition of the B-segment car is ‘larger, more spacious, more comfortable and will continue the success story of the compact model of which more than 14 million units have been sold’.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Klaus Bischoff, Head of Design Volkswagen Brand, said: “This Volkswagen can immediately be made out as the original of its class, but also as a completely new generation. A Polo with an expressive design which makes the compact sportier, cleaner and unique within the brand range. This is a car that fits in perfectly with our times – both visually and technologically.”

In January 2013, just-auto reported that VW would invest EUR785m at its Navarra (Pamplona) plant over a period of five years. Part of that would be spent on tooling for the next generation Polo, it was noted. The car’s architecture was named by Audi’s chief technical officer Ulrich Hackenberg, speaking at the 2014 Geneva motor show: “The TT is the most sporty car on the MQB [platform] … but [we] will also have MQB Zero – [the] next-gen Polo…”.

An extra Polo derivative is expected to be launched as part of the next generation Polo range. This model, a rival for the Opel/Vauxhall Crossland X, will reportedly be built at Navarra.

The next Polo should have its public at the Frankfurt IAA in September. It is expected to go on sale soon after.

Future model plan reports for other manufacturers can be viewed in the OEM product strategy summaries section of just-auto.com.

Future product program intelligence

Additional data on vehicle lifetime and future product plans, such as model code names, are available in PLDB from QUBE.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact