OEM product strategy summaries

OEM product strategy summaries

Analysis of major OEM group product strategies by major segment, platform/architecture and future models


Lexus LQ - the Audi Q8 rival and other future models

5 Dec 2018 | Glenn Brooks

Once little known outside North America, Lexus has steadily increased its rate of success in other regions. There is much more to do though, as sales in the USA and Japan are stuck behind Mercedes-Benz, while in Europe even Jaguar now outsells the brand - quite significantly too. The picture is far brighter in China, where Lexus sits at the top of the charts for imported models, and where local production will finally commence in 2019.


Toyota future models and platforms

4 Dec 2018 | Glenn Brooks

The Toyota brand has vast reach worldwide, particularly in Japan, where it controls half the market. Over the first ten months, production reached 8.8m vehicles, a gain of just one per cent. As ever though, the parent company Toyota Motor Corporation (TMC) has a game plan for growth, the key element of which is a new wave of replacement models and fresh entries to expanding segments.


The future models Changan needs for a turnaround

28 Nov 2018 | Glenn Brooks

With sales of more than 1.8m vehicles so far in 2018, including its joint ventures, Changan Auto is major player in the Chinese market. Some 750,000 of that total comes from its own brand models. Until recent months, heavy investments in expanding the Changan and Chana ranges of SUVs were paying off. Now though, sales are falling so key new models due in 2019 can't come soon enough.


Mazda bets big on revolutionary new petrol engine

22 Nov 2018 | Glenn Brooks

Cautious not to over-spend on EVs, Mazda has turned to Toyota for help in that area as it concentrates engineering resources on a new family of compression-ignition petrol engines. At the same time, a great and growing reputation for design could help the company maintain its position as a successful, independent maker of beautiful, highly-efficient vehicles.


Will Suzuki still dominate India in 2030?

19 Nov 2018 | Glenn Brooks

In October, Maruti Suzuki's share of the Indian market dipped below fifty per cent. In no other market of this size, let alone one of around five million vehicle sales per annum, does a single brand dominate. As India's economy expands and its new vehicle market inevitably overtakes Japan to become the world's third largest, will Suzuki Motor have the right models to stay firmly in first place?


ANALYSIS - Lincoln future models

14 Nov 2018 | Glenn Brooks

Having first examined the current and likely next generation of Ford cars, followed by SUVs and pick-ups, the Ford Motor Company future vehicle series now turns to Lincoln.


ANALYSIS - Future Ford SUVs and pick-ups

8 Nov 2018 | Glenn Brooks

After taking a look at Ford's worldwide plans for cars into the second half of the 2020s, this second feature investigates what the brand is likely to be doing in crossovers, SUVs and pick-ups, and that includes certain battery-powered vehicles as well as JVs with VW, Mahindra and Zotye.


Future plans show Ford isn't exiting cars

7 Nov 2018 | Glenn Brooks

Ford has been telling anyone who will listen that it believes its US market future lies with SUVs, pick-ups, EVs and autonomous vehicles. Outside North America though, there is a big future for a wide variety of Ford cars.


ANALYSIS - Land Rover future models

30 Oct 2018 | Glenn Brooks

September was an uncharacteristically poor month for Land Rover, with deliveries down 19 per cent. That's being blamed on tariff rises in China. Europe and North America are still strong though, and new models should help get Land Rover back into growth mode in all major markets.


ANALYSIS - Will Tata reinvent Jaguar as the new Tesla?

24 Oct 2018 | Glenn Brooks

Not too long ago, Jaguar's future looked as though it would be built on direct replacements for existing cars and SUVs, some of which would be low-volume, high-priced sedans. Now, JLR's losses and a collapse of buyer interest in the XE and XF in Europe and North America means Tata Motors is considering radical change: an all-electric future for the brand.


Tata's future model strategy

18 Oct 2018 | Mike Vousden

Tata Motors is now seeing the benefits of having made investments in multiple new models. Its home market has contracted in recent months yet Tata sales have expanded for three months straight, including September. This comes at just the right moment for the company, as by contrast, its JLR division is in trouble in many markets.


SAIC future models - MG and Maxus/LDV

15 Oct 2018 | Glenn Brooks

The first of a two-part look at the current and future passenger vehicles of SAIC's own-brands recently examined Roewe. In the concluding chapter, the focus now turns to MG Motor and Maxus/LDV.


SAIC future models - the rise of Roewe

9 Oct 2018 | Glenn Brooks

Launched in 2006, Roewe took its time to eventually become a mainstream brand. Now, with the addition of more SUVs and electrified models, sales are hitting new heights with home market registrations double those for MG, SAIC's other car division.


Holden struggles as GM plans future models

25 Sep 2018 | Glenn Brooks

A series looking at what's coming for GM's many brands and a couple of its Chinese joint ventures has so far covered Baojun, Wuling, GMC, Chevrolet, Buick and Cadillac. The last piece in the General Motors puzzle is Holden.


GM future vehicles - Cadillac

21 Sep 2018 | Glenn Brooks

General Motors brands continue to be the focus of just-auto.com's latest future models series. Recent features have covered Baojun, Wuling, GMC, Chevrolet and Buick, with Holden set to round out the series. But first, the emphasis turns to what's ahead for Cadillac.



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