OEM product strategy summaries

OEM product strategy summaries

Analysis of major OEM group product strategies by major segment, platform/architecture and future models


Will Ford sieze an electric opportunity for Lincoln?

17 Aug 2017 | Glenn Brooks

It has been just over a year since what Ford calls The Lincoln Motor Company was the subject of a just-auto in-depth analysis feature. China is still nowhere near being the brand's largest market but sales there are up by a staggering 92 per cent and that's even without a local manufacturing presence. With things good in the US too, it surely won't be long before Lincoln returns to being a make selling in excess of an annual 250,000 vehicles worldwide.


ANALYSIS - More SUVs and an electric future for Jaguar

15 Aug 2017 | Glenn Brooks

Once in danger of going the same way as Saab or Lancia, Jaguar has been brought back to life via massive infusions of cash, intelligently spent. Thanks to the success of the F-PACE, it is probably now profitable too. Such are the plans for the ongoing transformation of the leaping cat brand, Jaguar's reinvention is really only just beginning.


ANALYSIS - Land Rover and Range Rover SUVs for the 2020s

9 Aug 2017 | Glenn Brooks

Land Rover is both the vehicle volume and profits powerhouse of not only JLR but Tata Motors Limited too. Thanks to a spark of genius which saw the L538 project take on Range Rover branding and pricing, what became the Evoque changed everything for Land Rover. Now comes the hard bit: new generations of the Evoque, Sport and Range Rover are being developed. Can Land Rover remain TML's biggest money spinner?


ANALYSIS - Tata Motors' future models under the microscope

4 Aug 2017 | Glenn Brooks

After the disappointment of the Nano and a series of underwhelming subsequent new vehicle releases, Tata Motors seemed to lose its way. Now, thanks to the success of the Tiago small car and a record overall Indian market for new passenger vehicles in the first half of 2017, Tata is firmly on the comeback trail and has even pushed the mighty Toyota down to sixth place. But will it be able to achieve its stated goal of becoming number three by 2019?


ANALYSIS - What SAIC is planning for MG, Roewe and Maxus

2 Aug 2017 | Glenn Brooks

SAIC has two main passenger car manufacturing JVs in China. These are with the Volkswagen Group and General Motors. China's largest state owned OEM also has much in the way of plans for its own makes and it is these which are examined here below.


ANALYSIS - future Chevrolet SUVs & pick-ups

26 Jul 2017 | Glenn Brooks

The final instalment in a series which has looked at the current and future vehicles of General Motors now goes under the skin of Chevrolet division's light trucks.


ANALYSIS - what the future holds for Chevrolet cars

13 Jul 2017 | Glenn Brooks

Following a major expansion in the 2000s, Chevrolet is now shrinking. Fast. GM has pulled its largest brand from all European markets (though the Corvette and Camaro remain available), and a withdrawal from India and South Africa has now begun too. Meanwhile, in the US, China and South Korea, sales of Chevy car models are falling, leaving Brazil as the world's only large market where things are improving.


ANALYSIS - Holden's future under GM and Groupe PSA

5 Jul 2017 | Glenn Brooks

Over the last five years, GM has slipped from second place in Australia to its current fourth position. General Motors Holden fears that with the closure of only car plant near Adelaide in October, the brand could slide further.


ANALYSIS - current and future GMC trucks and SUVs

30 Jun 2017 | Glenn Brooks

GMC is General Motors' second largest division by sales volume in North America. While traditionally a truck brand, it continues to evolve, with smaller and more fuel efficient SUVs and crossovers added in recent years. That strategy is working well, with sales for the year to the end of May reaching 221,741 units, a year on year gain of five per cent.


ANALYSIS - SUVs mean Buick could pass Toyota in China

21 Jun 2017 | Glenn Brooks

Buick cars and light trucks are the focus of the second feature in the series concerning the current and future vehicles of General Motors.


GM China's future vehicles - Baojun and Wuling

16 Jun 2017 | Glenn Brooks

Baojun and Wuling are two of the best selling brands in China, and each is controlled by the SAIC General Motors Wuling joint venture. This is the first part of a look into each of GM's passenger vehicles divisions and their worldwide models, both current and future.


ANALYSIS - the electrified future of BMW

13 Jun 2017 | Glenn Brooks

By 2025, BMW believes that as many as one in four of the vehicles it produces will be electric in one form or another. That means hybrid, EV, PHEV or hydrogen fuel cell. This, the final feature in a series concerning BMW Group's models, looks at the BMW brand's existing and future electrified cars and SUVs.


ANALYSIS - current and future BMW SUVs

9 Jun 2017 | Glenn Brooks

BMW Group, which built 2.37m vehicles in 2016, has an internal target of expanding this to three million by 2020 and in so doing outpace Mercedes-Benz. Mini has a supporting role in the plan but the heavy lifting will have to be done by the BMW brand, and that should fall mainly on the shoulders of multiple as yet unseen SUVs.


ANALYSIS - BMW's Mini, Rolls-Royce and Zinoro future models

6 Jun 2017 | Glenn Brooks

This is the second BMW Group feature on the topic of current and future models. The first looked at BMW brand passenger cars. Now, it is the turn of Mini, Rolls-Royce and a joint venture Chinese brand, Zinoro. The third feature will concentrate on BMW SUVs and the fourth will examine the brand's electric models.


ANALYSIS - current and future BMW cars

1 Jun 2017 | Glenn Brooks

Due to Audi's now resolved dispute with its Chinese dealer network, BMW Group recently became the biggest premium manufacturer in the world's largest market. Cash-rich yet needing to be cautious due to its relatively small size compared to Volkswagen and Daimler, BMW is pouring money into renewing both its global model range and trying to create sub-segments which it could dominate in the 2020s.



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