OEM product strategy summaries

OEM product strategy summaries

Analysis of major OEM group product strategies by major segment, platform/architecture and future models


ANALYSIS - Mazda vehicle architectures and future models

20 Sep 2017 | Glenn Brooks

Having invested heavily in a lightweight architecture, a family of highly efficient engines and an ever expanding range of SUVs, Mazda is thriving. The company's size and its lack of expertise in the area of electrification are potential weaknesses but an alliance with Toyota appears to be a sensible move to address those concerns.


ANALYSIS - Suzuki architectures and future models [updated]

15 Sep 2017 | Glenn Brooks

Often flying under the radar due to its small presence in Europe and China, as well as its withdrawal from the US market, Suzuki Motor Corporation is something of a stealthy giant. Its dominance of the rapidly expanding Indian market, the strength of its mini-vehicle sales in Japan and a strategy of remaining fiercely independent after a bust-up with Volkswagen mark out SMC as one of the world's most unusual and successful OEMs.


ANALYSIS - Ford's future global SUVs and pick-ups

30 Aug 2017 | Glenn Brooks

Following on from a look at what Ford Motor Company is believed to be planning for Lincoln, the second chapter of a three-part series turned to future Ford cars and minivans. The final instalment below concerns the blue oval brand's next generation of SUVs and pick-up trucks. Each feature includes details of autonomous, hybrid, PHEV, EV and/or hydrogen fuel cell models.


ANALYSIS - Ford's future global cars and minivans

22 Aug 2017 | Glenn Brooks

Following on from a look at what Ford Motor Company is believed to be planning for Lincoln, the second chapter of a three-part series now turns to future Ford cars and minivans. The final instalment will be all about the blue oval brand's next generation of SUVs and pick-up trucks. Each feature includes details of autonomous, hybrid, PHEV, EV and/or hydrogen fuel cell models.


Will Ford sieze an electric opportunity for Lincoln?

17 Aug 2017 | Glenn Brooks

It has been just over a year since what Ford calls The Lincoln Motor Company was the subject of a just-auto in-depth analysis feature. China is still nowhere near being the brand's largest market but sales there are up by a staggering 92 per cent and that's even without a local manufacturing presence. With things good in the US too, it surely won't be long before Lincoln returns to being a make selling in excess of an annual 250,000 vehicles worldwide.


ANALYSIS - More SUVs and an electric future for Jaguar

15 Aug 2017 | Glenn Brooks

Once in danger of going the same way as Saab or Lancia, Jaguar has been brought back to life via massive infusions of cash, intelligently spent. Thanks to the success of the F-PACE, it is probably now profitable too. Such are the plans for the ongoing transformation of the leaping cat brand, Jaguar's reinvention is really only just beginning.


ANALYSIS - Land Rover and Range Rover SUVs for the 2020s

9 Aug 2017 | Glenn Brooks

Land Rover is both the vehicle volume and profits powerhouse of not only JLR but Tata Motors Limited too. Thanks to a spark of genius which saw the L538 project take on Range Rover branding and pricing, what became the Evoque changed everything for Land Rover. Now comes the hard bit: new generations of the Evoque, Sport and Range Rover are being developed. Can Land Rover remain TML's biggest money spinner?


ANALYSIS - Tata Motors' future models under the microscope

4 Aug 2017 | Glenn Brooks

After the disappointment of the Nano and a series of underwhelming subsequent new vehicle releases, Tata Motors seemed to lose its way. Now, thanks to the success of the Tiago small car and a record overall Indian market for new passenger vehicles in the first half of 2017, Tata is firmly on the comeback trail and has even pushed the mighty Toyota down to sixth place. But will it be able to achieve its stated goal of becoming number three by 2019?


ANALYSIS - What SAIC is planning for MG, Roewe and Maxus

2 Aug 2017 | Glenn Brooks

SAIC has two main passenger car manufacturing JVs in China. These are with the Volkswagen Group and General Motors. China's largest state owned OEM also has much in the way of plans for its own makes and it is these which are examined here below.


ANALYSIS - future Chevrolet SUVs & pick-ups

26 Jul 2017 | Glenn Brooks

The final instalment in a series which has looked at the current and future vehicles of General Motors now goes under the skin of Chevrolet division's light trucks.


ANALYSIS - what the future holds for Chevrolet cars

13 Jul 2017 | Glenn Brooks

Following a major expansion in the 2000s, Chevrolet is now shrinking. Fast. GM has pulled its largest brand from all European markets (though the Corvette and Camaro remain available), and a withdrawal from India and South Africa has now begun too. Meanwhile, in the US, China and South Korea, sales of Chevy car models are falling, leaving Brazil as the world's only large market where things are improving.


ANALYSIS - Holden's future under GM and Groupe PSA

5 Jul 2017 | Glenn Brooks

Over the last five years, GM has slipped from second place in Australia to its current fourth position. General Motors Holden fears that with the closure of only car plant near Adelaide in October, the brand could slide further.


ANALYSIS - current and future GMC trucks and SUVs

30 Jun 2017 | Glenn Brooks

GMC is General Motors' second largest division by sales volume in North America. While traditionally a truck brand, it continues to evolve, with smaller and more fuel efficient SUVs and crossovers added in recent years. That strategy is working well, with sales for the year to the end of May reaching 221,741 units, a year on year gain of five per cent.


ANALYSIS - SUVs mean Buick could pass Toyota in China

21 Jun 2017 | Glenn Brooks

Buick cars and light trucks are the focus of the second feature in the series concerning the current and future vehicles of General Motors.


GM China's future vehicles - Baojun and Wuling

16 Jun 2017 | Glenn Brooks

Baojun and Wuling are two of the best selling brands in China, and each is controlled by the SAIC General Motors Wuling joint venture. This is the first part of a look into each of GM's passenger vehicles divisions and their worldwide models, both current and future.



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