OEM product strategy summaries

OEM product strategy summaries

Analysis of major OEM group product strategies by major segment, platform/architecture and future models


ANALYSIS - future Chrysler, Dodge and Ram models

17 Jan 2018 | Glenn Brooks

The success of the new Ram 1500 is key to FCA. Should this high-margin pick-up become an even better seller than the old-shape model, it will see the final flames of what had once been a massive cash burn extinguished this year. Following a recent feature on Fiat and Abarth, this report takes a look at what else is in the pipeline for Ram, as well as for the Chrysler and Dodge brands.


ANALYSIS - Future Fiat and Abarth models

15 Jan 2018 | Glenn Brooks

The first chapter in a series of articles exploring the current and next models from FCA Italy's stable of makes centres on the Fiat brand, as well as Abarth. This will be followed over the coming weeks by explorations of what's ahead for Chrysler, Dodge, RAM, Jeep, Alfa Romeo, Maserati and Ferrari. Even though Italians bought 60,000 Ypsilons during 2017, Lancia has no future models.


Great Wall Motor - soon to be selling more SUVs than Jeep?

9 Jan 2018 | Glenn Brooks

GWM has been surfing the SUV wave in China longer than most. Its Haval H6 for many years challenged the Wuling Hongguang for the title of best selling model and in 2017, the H6 was finally replaced. It finished the year in third place behind SAIC, GM and Wuling's MPV and SAIC Volkswagen's Lavida. Could Great Wall's SUV brand be sinking or will it bounce back?


Electric cars - Can Porsche make them profitable as well as sexy?

4 Jan 2018 | Glenn Brooks

Porsche hasn't been a sports car company for a long time: SUVs and the Panamera are the reason why this once small firm produces such enormous profits and large numbers of vehicles. Spending is now well underway for the addition of electric models. Might Porsche become the first firm to experience both sales and financial success from high-priced EVs?


ANALYSIS - Future SUVs and electric Audi models

3 Jan 2018 | Glenn Brooks

This is the second chapter of two concerning current and future Audi vehicles. The first looked at sedans, hatchbacks, wagons, coupes and convertibles. Now comes an in-depth round up of what the company is planning for SUVs and electrified vehicles. The final part of this series on the Volkswagen Group's divisions will be all about Porsche.


ANALYSIS - Audi future models Part 1 of 2

2 Jan 2018 | Glenn Brooks

The latest brand to be looked at as part of just-auto's overview of the Volkswagen Group's passenger car divisions is Audi. This follows features on VW, Škoda, SEAT, Bugatti, Bentley and Lamborghini. After a second Audi chapter (SUVs and electrified models), the series will reach its conclusion with a focus on Porsche.


ANALYSIS - Bentley, Bugatti and Lamborghini future vehicles

20 Dec 2017 | Glenn Brooks

After reviewing Volkswagen, Škoda and SEAT, and with Audi and Porsche still to come, just-auto's series on the future models of the Volkswagen Group now turns to the three smallest volume luxury brands.


ANALYSIS - Skoda future models

18 Dec 2017 | Glenn Brooks

Škoda has come a long way in a relatively short period. Sales keep rising, especially in China and Europe, and profits with them. This, more than any other, is the division which can seemingly do no wrong within the Volkswagen Group family of companies and brands.


ANALYSIS - Future EVs and SUVs will transform SEAT

13 Dec 2017 | Glenn Brooks

This year, SEAT has finally pleased its paymasters in Wolfsburg. The company might not yet be exactly awash with cash, but the black ink is at last flowing. The Volkswagen Group's belief that its Spanish outpost could be turned around saw the Germans injecting much money and goodwill into SEAT. Crucially, it was put to good use in the form of adding SUVs. More models are on the way.


ANALYSIS - Future Volkswagen EVs and SUVs

12 Dec 2017 | Glenn Brooks

In this final part of three articles which discuss the current and future models plans for the Volkswagen passenger car brands, just-auto takes a look at electrified models, crossovers and SUVs. This follows features which looked at cars, and then pick-ups and MPVs.


ANALYSIS - Volkswagen architectures and future models Part 2

7 Dec 2017 | Glenn Brooks

Future models plans for all of the Volkswagen Group's passenger car brands are being covered in this latest series of articles. First off, it was a look at Volkswagen itself with a round up of what's available now and what's ahead for VW cars. This is now followed by a feature concerning pick-ups and MPVs. Another, which concentrates on electrified models, crossovers and SUVs, is to come.


ANALYSIS - Volkswagen architectures and future models Part 1

6 Dec 2017 | Glenn Brooks

Future models plans for all of the Volkswagen Group's passenger car brands are being covered in a new series of articles. First off, it's a look at Volkswagen itself with a round up of what's available now and what's ahead for VW cars. This will be followed by a feature concerning pick-ups and MPVs, and then by another which concentrates on electrified models, crossovers and SUVs.


ANALYSIS - Future Honda electric models and platforms

27 Nov 2017 | Glenn Brooks

Concluding the series, and after earlier chapters on Acura future vehicles and Honda's plans for cars and SUVs, this final feature delves into what's likely to be coming for Honda pick-ups, MPVs/minivans, hybrids, PHEVs and electric models.


ANALYSIS - Future Honda SUVs and MPVs

24 Nov 2017 | Glenn Brooks

In this third chapter of a series which looks at the current and future models of Honda Motor, it is the turn of crossovers and SUVs to be examined. This follows instalments on Acura and Honda cars.


ANALYSIS - Future Honda cars and architectures

22 Nov 2017 | Glenn Brooks

Having already explored what's ahead for Acura, the second chapter in a four-part series examining Honda's future models plans now turns to the company's next generation of Honda cars, crossovers and SUVs. The final two articles will cover MPVs/minivans, pick-ups and electrified models.



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