The United Steelworkers of America (USWA) has selected Goodyear Tyre & Rubber Co as the “target company” in the 2003 master contract negotiations in the rubber and tyre industry, according to reports.

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“The fact that Goodyear is the largest single employer of our members was significant in the selection,” USWA executive vice president John Sellers said. “That combined with February’s policy committee’s decision to make job security through investment in our North American facilities the top priority in this round of bargaining.”

The union said it strongly rejects Goodyear’s plans to close US facilities and to service the North American market with tyres built outside the country.

“Labour costs are not the root of Goodyear’s problems,” said Sellers. “The other companies in the industry operate under the pattern agreement and make money.”

Representatives from USWA bargaining committees engaged in contract talks with Bridgestone/Firestone, Uniroyal/Goodrich, Michelin and Goodyear.

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In a statement, Jim Allen, director of global labour relations for Goodyear, said: “We look forward to the challenge of crafting a mutually acceptable agreement. Although the company and union bring different perspectives to the table, both sides recognise the magnitude of the task ahead.

“We’re all aware of Goodyear’s financial situation. We need to focus on solutions that will assist the company’s recovery process.”

In a separate, unattributed statement the company also said: “Goodyear applauds the USWA decision and looks forward to the dialogue that will be necessary to reach a mutually beneficial agreement. The company remains convinced that Goodyear management and employees are best served by a contract that is structured to address specific Goodyear challenges.”