Subaru of America, Inc. (SOA) has announced sales figures for the month of October. Subaru recorded a sales total of 14,946 units for the month, an increase of 7 percent from the same period in 1999. Subaru continues to post strong sales increases, with year-to-date totals of 143,244 units, up 11 percent from 1999 year-to-date totals of 129,517. This marks the company’s best October total sales month since 1987.
Outback, Legacy and Forester enjoyed strong sales results, with each model achieving its best October total sales month ever. The Legacy model line led sales with 8,357 units posted, up 4 percent from October 1999 sales totals. Outback accounted for 6,070 units for the month, up 10 percent from October 1999. Strong demand for the award-winning Subaru Forester continued with sales of 4,969 units for the month, up 19 percent from 1999 totals for the same period. Additionally, Impreza sales for October totaled 1,620 units, with Impreza sedan and coupe sales up 33 and 19 percent, respectively.
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“October was a great month for Subaru, with Outback, Legacy and Forester recording their best October sales results in history,” said Subaru of America, Inc. Executive Vice President, Fred Adcock. “We anticipate continued sales momentum with the arrival of the 2001 Legacy Outback H-6 models in showrooms this month.”
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly-owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Subaru pioneered the concept of the passenger car/sport-utility vehicle with the introduction of the Subaru Outback, the “World’s First Sport Utility Wagon.” Subaru has been the best-selling import wagon in America for the past 18 years, based on the Polk Company retail registration statistics as of 12/31/99.
Headquartered near Philadelphia, the company markets and distributes Subaru vehicles, parts and accessories through a network of 588 dealers across the United States. All Legacy and Outback models sold in the United States are produced at the Subaru-Isuzu Automotive Inc. manufacturing plant near Lafayette, Ind. Over the past eight years, the company has seen its sales increase by nearly 100 percent thanks to its popular line of car-based sport utility vehicles, and is among the fastest growing brands in the automobile industry.
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