SilverCube, Inc., a leading strategist in new media marketing solutions, recently developed a wireless application specifically for General Motors. Now available on the PalmPilot Operating System (OS), SilverCube Inc.’s new media solution for GM provides existing and potential customers access to comprehensive information on GM’s products anywhere and anytime.
SilverCube’s wireless application for GM’s Oldsmobile line was introduced at the Chicago International Auto Show in February 2000. The success of the application for Oldsmobile was key in the decision to expand wireless application technology to all eight divisions in GM’s domestic line-up.
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“Mark Hogan, president of eGM, immediately saw value for the whole corporation in the application we developed for Oldsmobile,” Greg Guidice, SilverCube founder and president, explained. “Our goal was to provide consumers with the information they need to make a purchasing decision. SilverCube’s new wireless application for GM allows the automaker to maintain contact and interaction with customers in a way not possible before.”
For potential customers, SilverCube’s innovative use of new technology offers GM company news, and attracts buyers with options including pricing information, brand comparisons, performance and features specs and current promotional offers. To take the potential new car shopper from their living room to the showroom, the wireless application also includes dealership locations and contact information.
“Consumers can access our site remotely with their web-enabled PDA. To locate the five closest Oldsmobile dealers, consumers can enter their zip code and have the information at their fingertips, including phone numbers and addresses,” said Li-Yuen Yee, Interactive Marketing Manager for Oldsmobile. “Consumers can also e-mail questions and request help in their car buying decision, read about current offers, and have all the information they need to make an informed decision in the palm of their hands, while they are on the go,” she added.
Above and beyond simply providing information to tech savvy consumers, the wireless site developed by SilverCube has generated a unique form of customer service for Oldsmobile, Yee explained. “We are able to interact with consumers, and potential customers, via alternative means. They can simply drop us an e-mail while on the go.”
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By GlobalDataA Look Into the Future of Wireless Applications
SilverCube’s wireless application technology empowers consumers, providing them instant information at the time most convenient to their schedules and needs. Current and potential customers now have the power of information delivered how, where, and when they want it, propelling GM into a position of technological leadership in the automotive industry.
GM was the only automotive manufacturer with a display at Wireless 2000, an annual wireless technology exposition held last month in New Orleans, alongside technology heavyweights Microsoft, Motorola, AOL, and Qualcomm. “We were asked why Oldsmobile was at Wireless 2000 and we answered by demonstrating the wireless site and explaining its usage,” said Yee. “We received 100 percent positive feedback. People walked away from our exhibit excited that wireless technology was making its way into the automotive industry.”
“According to Jupiter, the number of wireless device users with access to information services and internet messaging will increase 1300 percent over the next three years,” Guidice explained. “We will see the number of wireless device users in the United States increase from 6.3 million in 1999 to over 100 million by 2003.”
“As wireless becomes increasingly popular, SilverCube’s goal was to take the existing technology and develop it into something new,” Guidice said. “We wanted the wireless application to prove beneficial for business, consumers, and those looking for ways to use their PDAs. I think that we’ve not only achieved our goal, but also opened the door for others to follow suit.”
About SilverCube, Inc.
SilverCube, Inc., headquartered in Rochester, Michigan, was established in 1996 and specializes in the creation of effective new media marketing solutions. As thought leaders and strategists, SilverCube’s capabilities include developing fully-integrated new media solutions, entrepreneurial website development and start-up incubation and acceleration for the technology, automotive, manufacturing and public sector markets. Call 248-601-1944 or visit www.silvercube.com
