Saab Cars USA Inc. is moving its headquarters from Norcross, Ga., to General Motors’ headquarters at the Renaissance Center in Detroit, reports Automotive News.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Saab plans to be established in its new office by the beginning of September. Saab employs about 80 people in its Georgia office. GM won’t know for a week or so how many employees will be moving, the report said.


The move is part of GM’s efforts to combine back-office support for marketing and distribution. Areas such as purchasing, accounting administration, vehicle distribution and legal matters will be handled in Detroit, the newspaper said.

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now