Saab Cars USA Inc. is moving its headquarters from Norcross, Ga., to General Motors’ headquarters at the Renaissance Center in Detroit, reports Automotive News.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Saab plans to be established in its new office by the beginning of September. Saab employs about 80 people in its Georgia office. GM won’t know for a week or so how many employees will be moving, the report said.


The move is part of GM’s efforts to combine back-office support for marketing and distribution. Areas such as purchasing, accounting administration, vehicle distribution and legal matters will be handled in Detroit, the newspaper said.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact