Automotive Information Center (AIC) today announced that it has created an integrated competitive comparison module for the official Ford Motor Company web site (www.fordvehicles.com).
Ford is launching this feature as part of a total site redesign that will debut within the month.
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The comparison module is a state-of-the-art tool that allows Ford Web site visitors to accurately compare any Ford vehicle to vehicles from other manufacturers. In the unbiased comparison, visitors get a comprehensive list of attributes, including optimal competitive pricing, technical, standard and optional equipment features data. Visitors can easily learn how their favorite Ford vehicles stack up against the competition by viewing highlighted advantages and supporting text descriptions.
The Ford comparison module also includes comparably equipped pricing reports for all Ford vehicles and their direct competitors. This innovative tool will equip a selected Ford vehicle and direct competitor vehicle with identical features and give the user a total equipped price for both vehicles.
“We chose to work with Autoweb’s Automotive Information Center because they are the premier provider of vehicle comparative data and tools,” said Trisha Habucke, Ford Division Internet Coordinator. “By integrating their state-of-the-art comparison technology into the Ford Web site, we can offer visitors a valuable research tool that supports the car-buying process. Consumers now have one convenient location for getting all the comparative information they need to make an informed decision to purchase a Ford.”
“We are very excited to be working with Ford, providing enhanced research capabilities for their online automotive shoppers,” said Bill Barrett, President of Autoweb’s AIC division. “Our vehicle comparison data and tools are becoming the standard in the automotive industry. Autoweb’s AIC provides comparison modules for more than 80 percent of the vehicle manufacturers consumer online market.”
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About Automotive Information Center (AIC)
The Automotive Information Center (AIC) division of Autoweb is the leading provider of automotive content, data and intelligent tools used to power Internet services, portals and manufacturer Web sites. AIC researchers rely on decades of industry experience to create the most accurate, comprehensive and up-to-date research platform in the business. All AIC data and tools feature our unique optimal price capabilities, which enable consumers to configure and compare vehicles on the basis of lowest possible price.
Through Autoweb’s data, technology and tools, visitors to sites powered by the AIC technology are able to configure a vehicle by manufacturer, make, model, trim specifications and other option packages, as well as perform side-by-side competitive vehicle comparisons. This proprietary technology provides a competitive advantage for dealers and enhances the shopper’s experience by offering realistic, actionable information.
