Tires are critical to the performance and control of every vehicle, and according to a recent study by J.D. Power and Associates, drivers can easily discern key differences among tire brands. For the 24th time since 1989, J.D. Power and Associates has ranked Michelin® highest in customer satisfaction, based on response from consumers nationwide. The study provides specific feedback on tire quality, wearability and handling.
In the study released October 16, 2000, Michelin ranked highest in Best Original Equipment Tire for Passenger Vehicles in Customer Satisfaction and Best Original Equipment Tire for Light Trucks in Customer Satisfaction according to the J.D. Power and Associates 2000 Original Equipment Tire Customer Satisfaction Study.
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Since J.D. Power and Associates added tires to its annual customer satisfaction studies in 1989, Michelin has received 24 of 32 possible awards, a feat unequalled in the award’s history for tires. According to J.D. Power and Associates, Michelin has received more awards than all other tire manufacturers combined.
“Every day at Michelin, we work hard to provide consumers with the very best tires possible,” says Alison Heiser, Michelin brand manager. “We obsessively engineer every Michelin tire and we believe our J.D. Power record demonstrates that commitment.”
Michelin tires have been chosen as original equipment on a wide variety of vehicles, including Ford’s 2002 Explorer which will feature the Michelin brand’s first tire designed specifically for SUVs, the Michelin Cross Terrain (TM).
The independently funded J.D. Power and Associates 2000 Original Equipment Tire Customer Satisfaction Study is based upon the responses of more than 31,000 new vehicle owners and lessees.
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By GlobalDataMichelin brand’s J.D. Power and Associates award history:
(* After 1993, this category was split into Best OE Tire for Passenger Vehicle/Light Truck Satisfaction.)
J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting and customer satisfaction. They are headquartered in Agoura Hills, Calif.
Michelin manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy duty trucks, motorcycles and the space shuttle. The company also publishes travel guides, maps and atlases covering Europe, Asia, Africa and North America. Headquartered in Greenville, S.C., Michelin North America, Inc. (www.michelin.com ) employs 26,500 and operates 21 plants in 19 locations.
