Hyundai Motor America has named Michelle Cervantez head of marketing.

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She will be responsible for all Hyundai marketing and advertising in the United States and will report directly to the President and CEO.


Cervantez moves to Hyundai from Mercedes-Benz USA where she held a similar post. She has also served as head of marketing at Jaguar Cars North America.


Cervantez began her automotive career with Ford Motor Company where she held a variety of positions including regional field operations, customer service and export operations as well as marketing positions with the Ford and Lincoln Mercury brands.

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