The $1,000 incentive, which expires on September 30, is also being extended to tens of thousands of employees at GM suppliers and dealers, the company said, according to the report.
Reuters said the discount can be applied to most of GM’s 2003 and 2004 models, even the Hummer H2, which had been excluded from most of GM’s sales incentive programmes.
Excluded from the programme is the Cadillac CTS sedan, the Cadillac SRX sport utility vehicle, the Cadillac XLR roadster and the new Chevrolet SSR sports pickup, GM spokeswoman Deborah Silverman told Reuters.
A Dearborn, Michigan, car salesman told the news agency the new incentive immediately boosted sales.
“It’s made for some extremely cheap payments,” he reportedly said. “We sold 10 or 11 (vehicles) yesterday. That’s pretty good for a Tuesday.”
Reuters noted that GM has led Detroit’s price war, increasing sales incentives as the US economy slowed, and sales incentives have continued to grow even though the economy is showing signs of recovery.
The report added that, in August, GM led all major car makers in incentives, offering an average of $4,370 per vehicle, compared to the industry average of $3,004, according to industry tracking firm Autodata Corp.