Donald A. Winkler, chairman and chief executive officer of Ford Motor Credit Company (Ford Credit), announced that Patricia L. Dunbar has been appointed senior vice president of Ford Credit, to manage Internet and e-commerce strategic initiatives. Dunbar will play a key role in coordinating and developing Ford Credit’s e-commerce strategy.
A key strategic issue for Ford Credit is how the Internet is impacting the automotive industry and automotive financial business. Online lending is expected to develop into a vast market as customers begin to look to the Internet for comparative research and ease of loan processing. A 1999 report by Forrester Research, Inc. says that firms will lend more than $2 trillion dollars to consumers this year, and online credit will account for just 1 percent of the total market. Pat Dunbar will be responsible for ensuring that Ford Credit’s web presence is reflective of its leadership in the industry worldwide.
Dunbar comes to Ford Credit from General Motors. At GM, Dunbar was vice president of Electronic Commerce at GMACFS, where she was responsible for developing and executing a global e-commerce strategy for the financial services arm of General Motors.
Before joining GMACFS, she was a principal with the strategic consulting firm bearing her name, Pat Dunbar & Associates. The firm specialized in strategic analysis and development of Internet and other online services for both business and consumer markets. Her clients included Oracle, Microsoft, Bell Atlantic and Bank of America.
“Pat Dunbar’s Internet and e-commerce expertise will be a valuable asset to Ford Credit,” Winkler said. “As senior vice president of Internet, Pat will play the leading role in developing Ford Credit’s e-commerce strategy. She also brings a wealth of strategic insight to our senior management team.”
Dunbar earned bachelor’s and master’s degrees from Northwestern University.
Ford Credit is a wholly-owned subsidiary of Ford Motor Company and is the world’s largest automotive finance company. Now in its 41st year, Ford Credit provides vehicle financing in 40 countries to more than 10 million customers and more than 11,500 automotive dealers. Ford Credit had total earning of $1.3 billion in 1999, with a worldwide receivables base of more than $140 billion.