Ford has boosted cash rebates to consumers on some of its vehicles by $US1,000 after dismal US sales in June, the company reportedly said.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Ford spokesman Jim Cain told Reuters the firm has increased incentives on its Explorer four-door sport utility vehicle, Freestar minivan and Focus car.


The increase in incentives comes after Ford reported a drop of 11% in its June sales, far below expectations – its US car and truck sales have dropped for 12 out of the past 14 months, the report added.


“On some vehicles like Explorer where many, many new competitors are fighting for market share, we want to be aggressive,” Cain reportedly said.


Reuters said sales of the Explorer SUV fell 18% in June and 6% year-to-date – $4,000 in cash rebates is now available on the Explorer four-door SUV.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Ford also is offering an additional $1,000 on its F-150 pickup truck if consumers finance the purchase through the company’s credit arm, the report added.