Ford has boosted cash rebates to consumers on some of its vehicles by $US1,000 after dismal US sales in June, the company reportedly said.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Ford spokesman Jim Cain told Reuters the firm has increased incentives on its Explorer four-door sport utility vehicle, Freestar minivan and Focus car.
The increase in incentives comes after Ford reported a drop of 11% in its June sales, far below expectations – its US car and truck sales have dropped for 12 out of the past 14 months, the report added.
“On some vehicles like Explorer where many, many new competitors are fighting for market share, we want to be aggressive,” Cain reportedly said.
Reuters said sales of the Explorer SUV fell 18% in June and 6% year-to-date – $4,000 in cash rebates is now available on the Explorer four-door SUV.
Ford also is offering an additional $1,000 on its F-150 pickup truck if consumers finance the purchase through the company’s credit arm, the report added.
