Experian, a global information solutions company, today announced the launch of Auto Prospect Online Credit.
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Designed specifically for automotive lenders and their dealer networks, the solution helps pinpoint vehicle shoppers who are currently in the market to purchase a vehicle, then prequalify those customers for financing using credit criteria established by the lender.
Experian claims that this credit-based direct marketing tool enables lenders to drive highly targeted prospects to dealers, giving lenders an edge to forge value-added marketing partnerships with dealers.
The Experian solution can be implemented by a lender under their own brand and made available to dealers via the Internet. Dealers with access to a lender’s site can launch a pre-approved direct marketing campaign by simply choosing the vehicle they plan to market, geography, mail quantity, and desired credit selects made available by the lender. Once a given campaign is initiated, mail piece fulfillment can be handled either by the lender or Experian.
“Our finance customers are looking for ways to become a lender of choice with dealerships,” said Scott Waldron, president of Experian Automotive. “APO Credit can help lenders win market share by giving dealers what they want most — qualified showroom traffic.”
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