DriverFX.com, an affiliation of Internet sites for leading independent accessory retailers, and EyeVelocity, the leader in visual configuration technology, announced today a strategic partnership to create an interactive visualization solution for DriverFX.com’s automotive accessory portal. Using EyeVelocity’s Internet Accessorizor(TM) technology, DriverFX.com will allow consumers to find parts using its proprietary accessory catalog, visualize how accessories will look on their vehicles, and then place an order via a Internet site sponsored by a local retailer.
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“EyeVelocity creates a unique way for consumers to personalize their vehicle purchases,” said Scott Waldron, executive vice president of EyeVeloctiy. “Our partnership with DriverFX.com gives consumers another great place to experience EyeVelocity’s visual configuration technology and purchase aftermarket accessories for their vehicle.”
DriverFX.com, a wholly owned subsidiary of Keystone Automotive Operations, Inc., brings automotive retailers, suppliers, and consumers together on one comprehensive platform. Keystone’s extensive distribution network ensures the accessories purchased on DriverFX.com can be delivered next day within 37 states and Canada.
“The success of DriverFX.com is contingent upon maintaining superior consumer service,” said Jay Fee, president of DriverFX.com. “The visual technology developed by EyeVelocity will help ensure that DriverFX.com consumers enjoy an exciting and innovative accessory purchasing experience.”
EyeVelocity provides its visual configuration technology to Ford, Lincoln and Mercury dealerships nationwide and to more than 350 specialty automotive retailers.
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By GlobalDataAbout EyeVelocity
EyeVelocity, the leader in visual configuration technology, offers solutions that enable companies to tap new revenue, increase profits, and enhance customer loyalty by delivering a unique buying experience in which the consumer actually gets to “try on” products prior to purchase.
EyeVelocity has pioneered the use of visualization and transaction software in the high-growth aftermarket products and automotive accessories markets. This suite of “powered by EyeVelocity” products allow consumers to customize their purchases with software platforms at retail points-of-purchase, or with Web-based, interactive configuration tools.
EyeVelocity is funded by venture capital from GE Equity, Hambrecht & Quist’s Access Technology Partners fund (an affiliate of H&Q and Chase Capital Partners), and the Intel 64 Fund. EyeVelocity has corporate offices in San Diego, CA. More information is available via the Internet at www.eyevelocity.com.
About DriverFX.com
DriverFX.com is a subsidiary of Keystone Automotive Operations, Inc. Founded more than 25 years ago, Keystone is the world’s largest marketer and distributor of specialty automotive parts, and its 650,000 square-foot warehouse is the largest automotive accessory warehouse in the industry. Customers can choose from more than 650 product lines and 250,000 SKUs, with next day delivery to 37 states and Canada. The company has 1,400 employees at its headquarters in Exeter, PA, and in 15 satellite locations throughout the US and in Ontario, Canada.
