The internet presence of US franchised new car and light truck dealers reached an all-time high this year, according to a survey by the National Automobile Dealers Association.
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The survey found that 94% of new car and light truck dealerships have websites – up from 93% last year and 74% in 1999. Of these sites, 98% are interactive, with most allowing car shoppers to view stock and MSRPs, fill out finance forms, and schedule sales and service appointments. Many others allow customers to order on-line and link directly to related financial, insurance and auto sites.
Dealers report their most common website interactions with customers are responding to requests for price quotes and setting up service and sales appointments.
Of the 6% of all dealerships that currently do not have websites, the NADA survey found that 37% plan to have an internet presence within the next six months.
