Chrysler is to offer a chrome appearance package on its 2003 PT Cruiser.

The company claims the optional package will give the retro-look Cruiser an appearance similar to the Locke Touralette version of the 1927 Imperial and the 1934 Airflow with its chrome “waterfall” grille.

“Chrome is like jewellery. Tastefully applied, it captures attention. Over-applied, it looks gaudy,” said Tom Marinelli, vice president of the Chrysler/Jeep division#;s global brand centre.

“With the chrome accents package, we struck the right balance for the brand and for this unique vehicle.”

The chrome accents package features a body-colour, monotone grille with chrome horizontal bars. This is based on the grille from the PT Cruiser convertible ‘styling study#; (read ‘production-ready concept’) first shown at the 2001 New York Auto Show.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The package also adds a monotone, body-colour front fascia with horizontal chrome bars on the lower opening, a chrome moulding that encircles the vehicle, lower chrome bodyside mouldings, a chrome-plated, billet-look fuel filler door, 16-inch chrome-clad wheels and a bright exhaust tip.

Inside, the package adds brushed silver front door scuff plates engraved with a bright ‘PT Cruiser logo, a chrome shift bezel (for automatic transaxle-equipped vehicles) and chrome shaft gear shift lever with a satin silver shift knob, chrome door lock knobs and handles plus a leather-wrapped steering wheel.

The chrome accents option will be offered on 2003 Touring and Limited Edition models from later this year and, in the US, costs $US1,270 for the Touring and $595 for the Limited.