Autobytel.com, the automotive e-commerce company, and Continental AG, the tyre
and automotive systems manufacturer, announced (29/11/00) that they have entered
into a strategic relationship.
Under the agreement, Continental will invest in Autobytel companies, making
the company a shareholder in Autobytel Europe and Autobytel Sweden. In addition,
Continental expects to enter into a development contract with Autobytel and
also become the lead partner in the formation of Autobytel Germany. The companies’
plans include creating an e-commerce tyre module for the websites, allowing
consumers to research and shop for all makes of tyres online.
"Partnering with a leader in the German automotive industry enables Autobytel
to extend its leadership position in European automotive e-commerce and provides
us with a strong automotive relationship in Germany, Europe’s largest car market,"
said Mark Lorimer, president and CEO of Autobytel.com.
Lorimer added that the investment by Continental strengthens Autobytel’s organization
and infrastructure in Europe and should speed up the company’s entry into both
the Belgian and German markets.
" In Autobytel we have found a truly successful Internet partner that
allows us to integrate our traditional dealer-based distribution channels into
our Internet strategies," said Dr. Stephan Kessel, president and CEO of
Continental AG.
The planned tyre module will be available to Autobytel sites worldwide, incuding
those in the US, Canada, UK, Japan, Australia and Sweden. Through the module,
consumers will be able to easily find information about car tyres, their specifications,
prices and dealers. The module will be available to all tyre brands, making
the process of buying tyres easier and more convenient than ever before. The
tyre module is expected to create additional revenues which will be shared by
Continental and Autobytel.
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