Honda has officially opened its new Silicon Valley R&D facility, using the occasion to unveil a facelifted 2016 Accord with its first application of Apple CarPlay and Android Auto.

The automaker also announced a new open innovation R&D initiative, Xcelerator, which will provide resources to technology innovators to help rapidly develop prototypes with auto potential.

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The Silicon Valley operation, established in 2000, is charged with researching and prototyping innovations and using new ideas and technology. Current areas of focus include connected mobility, human-machine interfaces, supporting app developers through initiatives like a developer studio and computer science research for vehicle intelligence. Automaker engineers also work with local technology companies.

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