Honda has officially opened its new Silicon Valley R&D facility, using the occasion to unveil a facelifted 2016 Accord with its first application of Apple CarPlay and Android Auto.

The automaker also announced a new open innovation R&D initiative, Xcelerator, which will provide resources to technology innovators to help rapidly develop prototypes with auto potential.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The Silicon Valley operation, established in 2000, is charged with researching and prototyping innovations and using new ideas and technology. Current areas of focus include connected mobility, human-machine interfaces, supporting app developers through initiatives like a developer studio and computer science research for vehicle intelligence. Automaker engineers also work with local technology companies.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact