General Motors has admitted that its US sales outlook for 2006 is “challenging”, according to a BBC report.

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In a trading update, GM reportedly said its first quarter American market share would dip 1% from a year earlier to 24% though it added that its continuing efforts to turn around the business were now having a positive effect.


The firm is cutting 30,000 jobs and closing 12 plants by 2008 and US reports say more cuts may follow from Tuesday (28 March).


According to the BBC report, Mark LaNeve, GM vice president of North American vehicle sales, admitted the company had “a very strong sense of urgency to show improved results now”.


“We have fixed many things and we’ve got to fix the rest of them on the run while we improve the business,” he added.

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LaNeve reportedly said the company was now enjoying better revenues since it had ended its large car discount schemes in the US and instead brought in a clearer new pricing strategy.