Ford is forecasting that its Lincoln luxury brand will triple its vehicle sales to approximately 300,000 a year by 2020 following the brand’s introduction in China.
It also said that it anticipates a long-term operating margin for Lincoln in line with leading luxury brands.
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“Our Lincoln sales and profit margin targets are supported by our aggressive product investment strategy and growth plans in China,” said Kumar Galhotra, president of Lincoln.
“Our opportunity is to attract luxury customers who are looking for new and personalized customer experiences.”
The majority of Lincoln’s growth will come from China, where the brand debuts this year with the MKZ sedan and new MKC luxury utility. The MKZ and MKC are the first of four new vehicles Lincoln plans to introduce globally by the end of 2016. The MKX midsize crossover will launch next year, and an all-new, full-size sedan will follow soon after.
Additionally, Lincoln plans to add two new entries to its lineup by 2020, offering customers a wider range of luxury offerings.
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By GlobalData
