Cadillac has appointed Richard Brekus to the position of director, global product strategy, effective 17 August.

Brekus will report to president Johan de Nysschen, joining Cadillac’s management team and leading the brand’s product planning, product management and portfolio planning across Cadillac’s global regions.

“Richard’s appointment to Cadillac’s management team signals our heightened focus on growing the brand with a balanced product portfolio across our global markets,” de Nysschen said.

“I look forward to having him on my team as a strategic partner, who will play a key role in continuing our brand transformation.”

Brekus joins Cadillac from MSP Advisors, where he served as president, providing product, marketing and sales consulting services to automotive original equipment manufacturers.

Prior to MSP Advisors, Brekus held senior leadership positions in corporate and product strategy, pricing, volume planning and new car sales during an 18-year career at BMW of North America.