Bosch has registered consolidated sales of US$11.3bn in the North American region in 2014. This accounted for 17% of the Bosch Group’s sales and represents a total increase of 8.7% in the US, Canada and Mexico.
“We are pleased with the strong level of sales for Bosch in North America,” said Mike Mansuetti, president of Robert Bosch. “The growth of our sales shows the strength of our company and the importance of this region to Bosch’s global development.”
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The Bosch Group employs more than 28,700 associates, as of April 2015, in more than 100 locations across North America. This figure includes associates from BSH Hausgeräte GmbH (formerly BSH Bosch und Siemens Hausgeräte GmbH) and Robert Bosch Automotive Steering (formerly ZF Lenksysteme), as Bosch completely acquired these joint ventures. In March 2015 Bosch announced a plan to hire approximately 1,000 graduates in North America.
Continuous investment in the region
In 2014 Bosch invested $235m in North America, equating to 11% of the EUR2.6bn (US$2.86bn) Bosch spent globally. These funds were used for expansions in Bethlehem, Pennsylvania; Fountain Inn, South Carolina; Plymouth, Michigan; and several locations in Mexico.
By further investing in the facilities across the region, Bosch continuously strengthens its manufacturing and engineering capacity in the country.
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By GlobalDataIn North America around 2,000 associates work in R&D to develop products and solutions that are ‘Invented for life.’ Globally, there are 45,700 R&D associates, and of these, one-third are software engineers.
Strong development of Mobility Solutions business sector
The Mobility Solutions business sector in North America grew nearly 10% to $8bn in 2014. Renamed from Automotive Technology, the Mobility Solutions sector offers technology not only for automobiles but also for off-highway applications, two-wheelers, shipping, rail transportation and more. The sector is focused on automated, electrified and connected vehicles.
As one of the world’s largest providers of mobility solutions, Bosch has been working on automated driving since 2011 at two locations – Palo Alto, California, and Abstatt, Germany. The teams at the two locations can draw on a worldwide network of more than 5,000 Bosch engineers in the field of driver assistance and safety systems. The motivation behind the development at Bosch is safety. Worldwide, an estimated 1.3m traffic fatalities occur each year, and the numbers are rising. In approximately 90% of cases, human error is the cause.
In 2014, Bosch’s automotive aftermarket division launched the Bosch Xperience mobile tour, which brings future automotive technology to sales and service professionals. Three mobile units made stops throughout the US, providing hands-on product discussion and a virtual ride inside key Bosch systems using leading-edge virtual reality goggles.
Bosch Group business outlook for 2015
The Bosch Group expects global sales to grow within an exchange rate-adjusted range of 3 to 5% in 2015. Speaking at the company’s annual press conference in Germany, the Bosch Group’s CEO Volkmar Denner said: “Our economic and technological strength in established business fields is enabling us to tap into new market segments.” Web-enabled products and internet-based services are one of the focal points of the company’s future business. “We are driving connectivity forward in all our business sectors and playing an active role in shaping it,” Denner added. In 2014, Bosch launched many new products and connected solutions, including software solutions for smart heating systems and buildings as well as for connected industry and connected mobility. With the complete acquisitions of BSH Hausgeräte and Robert Bosch Automotive Steering, Bosch has strengthened its position in the fields of smart homes and automated driving.
